Cadbury Five Star launched its new quirky campaign Nothing Coin Cryptocurrency
Cadbury Five Star, a famous chocolate brand from Mondelez International has opened a bizarre bank where users will be rewarded for doing absolutely nothing. The all-new innovative marketing campaign is just like enthusiastic investors who have been putting their hard-earned money in Bitcoin and altcoins. The digital campaign NothingCoin requires no money or effort. All one has to do is log into their digital wallet on a mobile microsite, kick their feet up, and not do a thing. As long as the user sits still and does not use their phone, fresh nothing coin gets added to their wallet through which people can make purchases at the digital 5 Star mall, websites such as JioMart, or even trade them in for vouchers.
Nothing Coin Bank has been situated in front of the SBI Headoffice, Nariman Point, Mumbai. The quirky brand has taken an innovative approach and invented NothingCoin Bank – a physical space in the real world where people can sit, chill, and eat a 5Star while minting NothingCoins. Nothing Coin bank has all the regular things just like other banks have. From a loan counter, an ATM, Investment schemes, couches, beanbags, to charging points. Everything is available with a quirky twist where the teller does not really tell you anything, neither does the ATM gives out the money, customers can get the cushion for the comfort from the loan counter to make the mining last longer.
The brand has taken a unique yet incredible approach which is urging youngsters to go out and do nothing. This has made the brand stand out from the crowd as it does the opposite from other brands which encourage the youth to go out and do things. The 5 Star makes a new financial cool brand and is giving consumers a new way to experience the campaign in a tangible way.
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