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Atenx Sports by athlete Aditya Ganeshwade is emerging as one of the leading brands in sports apparel segment

Aditya Ganeshwade

Indian athlete Aditya Ganeshwade is a World Record holder and an unsurpassed Roll Ball player.  A dedicated, hardworking player who has achieved glory and has globally made his name in Rollball. Aditya is not only renowned on-field for his game but is also known off-field for his entrepreneurship journey. 

Aditya comes from a family where entrepreneurship runs in their blood. He was also always inclined towards starting his own venture and scaling it to new apogees. His sporting career gave him this opportunity, when he realized that, there is no modernization, supply, or quality of game accessories and sporting wears for amateur players of various sports. This led to his first start-up in 2018, by the name ‘Atenx Sports’. 

‘Atenx Sports’ is a Pune-based start-up with initially being just a roller sports trading company providing high-quality imported skates at an affordable price for young, talented skaters; who are willing to enhance their skating performance and win big tournaments. In collaboration with renowned international Skating brands like Cadomotus, Beuer, Tour, and selling their high-performance speed skates, skating accessories, skating wheels, and more directly in India at an affordable price; Atenx Sports soon became a name amongst enthusiast speed skaters. The brand saw the potential for growth in the sports and fitness industry by seeing its demand and hence diversified into an athleisure brand by the name ‘Atenx Sportswear’ in 2020. 

Atenx Sportswear is a brand that provides high-quality sports apparel that is designed especially for action sports athletes. The apparel line is available in various DrI-Fit fabrics, and are performance-oriented training wears, which are further customizable as per technical and branding requirements of the customer. Atenx Sportswear started seeing players and fitness enthusiasts from different cities liking the products’ quality and designs. With launching a dedicated Instagram page for sportswear; Atenx successfully collaborated with many famous influencers for reaching their potential customers and building their brand. 

Aditya’s vision and hard work have helped him build this brand. A true entrepreneur finds opportunity in every situation. So is the same for Aditya. He knows where he wants to take this brand and how to do it. When asked about his vision about Atenx Sports. He said that in 2022 they will be opening, the first Atenx performance studio, and training facility dedicated to sports players for all-round development and training. Where every player will be having specialized training facilities and guidance. And in the long run, he wants to take this brand globally, with a vision and goal of creating the best sports training and education centers across India by 2030 and then across the globe by 2050.

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