How the Qaddoo App is defeating reluctance to adopt technology in unorganised retail sector

Finding alternatives to deal with a crisis using technology has been a trend of the 21st  century. And the pandemic has only accelerated its pace. However, this spell has only  created problems for small retailers, vendors, hawkers, home chefs, etc., who mostly belong to the unorganised sector.

“This sector, though serving  a large number of people, has still not been able to adapt well to technological advancements. Reasons could be lack of knowledge or the reluctance to adapt to the changing times; it becomes difficult to cope up with the challenges,” informs the co-founder of QaddooSumit Kapoor. He adds, “The Qaddoo App, which is a hyperlocal ecommerce app, has been developed keeping all these scenarios in mind.”

Questionably, the most evident reason is linked to the adoption of technology, which is why functionalities offered within the Qaddoo App are vivid, and setting up a store is really easy.  Since there is a no commission policy , the company does not charge any money for transactions being made using its digital platform.

We all know very well that linking technology with business leads to increased productivity, and saving on time. And when we bring in the same functionalities to a  hyperlocal model, the nearest small retailer gets the same attention as any e-commerce store would,” say the co-founders Anurag Gupta and Sumit Kapoor. They add that this is the difference Qaddoo aims to make with  every business that  aspires to be a part of this evolving technological loop.

In order to start using the application, one can download the Qaddoo App  from the  PlayStore. In order to sell,  the seller needs to click on the add store option in  my store

menu. The next steps involve confirming the location of the store, adding its name, selecting the industry or the services offered from the drop down menu, selecting the days and the regular time of operation, and lastly clicking on the create option to open the store. Once the online outlet is set up, prices of the products alongside their pictures can be manually adjusted. Additionally, in order to inform the potential customers about the online presence, Qaddoo s has the option to share it via WhatsApp.

Anurag Gupta informs that hesitancy in people also exists because they feel the application might syphon their information. However, we can assure that every customer that comes over the application and orders a certain commodity from any given retailer, the information remains only between the parties engaged.

After understanding that the application is secured and easy to set up, additional functionalities have also been added so neighbourhood outlets have the ability to stand out. From joining groups for sharing news, events, videos, etc., displaying new offers on the wall of the application, to attracting the potential customers, and creating posts and banners, everything is possible within the application.

“Using technology can be easy when you pay attention to detail. With Qaddoo, when we started with the idea of the hyperlocal application, our aim was to make sure going online was as easy as it sounded. And when we looked deeply, we also realised that language barrier might stop these outlets from reaching their potential customers. Therefore, the application has the feature that lets the user decide which language – English or Hindi – they want to use while accessing the application. Also, if a seller has selected Hindi as their preferred language, while the buyer is comfortable in English, the order that the former receives would be in the language of their choice,” informs Anurag Gupta.

Qaddoo has been successful in defeating the impossibilities.. It has worked on numerous fronts to empower the small retailers of India. The company’s model is beyond exemplary, and its ability to make the unorganised sector use technology portrays the spark that it wishes to induce for the betterment of the Indian economy.



By TIS Staffer
the authorBy TIS Staffer

Leave a Reply