Curated with Chemical Free Ingredients, Pure by Priyanka creates strides in Beauty realm
For the last 18 months, the Pandemic has been gripping us. People have started prioritizing self-care, from taking care of their mental and physical health to looking after their skin and hair, people have indulged themselves in self-care more than ever.
In today’s world, with so much
conflicting information and advice, it is essential to know the ingredients of
the skin and hair product you are applying. Harmful ingredients such as
silicones can wreak havoc on your hair while ingredients like sulfates can make
your skin dry. Pure by Priyanka, an Indian self-care brand is reshaping the
skincare industry through offering affordable, organically crafted skincare
Incepted by the best in the industry
Incepted in the year 2016, Pure by Priyanka is an ISO and Kosher certified Indian Beauty Brand which aims to provide customers with self-care products that have been meticulously crafted to revive the skin and hair of the consumers.
Following her passion for self-care, a successful entrepreneur, Priyanka Sarna rolled out this venture with the word ‘Myoho’ as its essence. The word, Myoho which means to revive has been derived from the Lotus Sutra- Myo Ho Renge Kyo. As the brand started getting small recognition, they got attached to the former Miss India, Shweta Vijay Nair, and with her enormous support, Pure by Priyanka gained its foundation.
Talking about the venture, Priyanka says “Products at Pure by Priyanka are a result of ancient Ayurvedic secrets that have been passed down over generations coupled with new-age modern science. What makes our products stand out against our competitors in this ever-competitive market is that the products which we offer are pure, chemical-free and loaded with nature drive ingredients. We have named this product range as ‘Reviving Range’ as they aim to revive the skin and hair of our users. Moving ahead, we aim to reshape the beauty industry through our world-class self-care products.”
During the initial years, when Priyanka
launched the brand, the company initiated their first line of products limited
to 2-4 products that were catered to friends and families for their feedback.
But the exceptional response they got, made them realize the potential and they
eventually shifted to a bigger facility in Narela which is now the
manufacturing unit of the brand.
Enriched with natural ingredients
The journey has been phenomenal for Pure by Priyanka as they have been successful in winning the hearts of their customers. A company which was floated with 2-4 products during their initial years has now a wide range of products to choose from. They offer a variety of skincare and haircare products such as facial cleansers, toners, moisturizers, face masks, facial gels, oils, serums, body mist, hair oil, shampoos, lip products, and exfoliants.
One of the most talked-about products of Pure by Priyanka is Facial Ubtan. The product has been formulated to suit the skin of people of all age groups. Loaded with nourishing ingredients like Multani Mitti, Turmeric, and Neem, this Facial Ubtan gives you shiny, glowing skin. This product is advised for ladies to be used during their Pre-Wedding, giving it the name ‘Bridal Ubtan.’
It’s no hidden secret that beauty products be it skincare or hair care products, all are loaded with impure harmful ingredients which a consumer would not be aware about. But at Pure by Priyanka, one can count on their products as the products are natural, free of any sulfates and paraben which is very harmful to your skin.
They believe in transparency in skincare and the products are manufactured with freshly cultivated harvest ensuring top-notch quality. They are also making a difference in society by their small initiative of practicing compact and biodegradable packaging, contributing their bit in saving the environment. Pure by Priyanka envisions making all their packaging 100% eco-friendly soon and venture into a new range of products.
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