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Ziqitza Healthcare Urges Highway accident victims to Dial 1033 for Immediate Medical Help

Ziqitza Healthcare

In India 35% of accidental deaths are caused dure to road crashes, according to NCRB data, Government data also highlighted that 50% of deaths caused by road accidents in India could have been prevented had the injured received basic trauma care within the first hour after the accident. While historically, there have been EMS services available via hospitals or private operators across India, these were and continue to be largely unorganised and non-standardised, often manned by untrained or semi trained staff.

Furthermore, India’s vastly different terrains, rural and urban settings, sheer diversity of population, lack of clear policy guidelines and other challenges, made it imperative to think out of the box to reduce the road accident mortality rate. At the individual level, road crash injuries and deaths impose a severe financial burden and push entire (non-poor) households into poverty and the already poor into debt. As per the Ministry, 76.2 per cent of people who are killed in road crashes are in their prime working-age, 18-45 years.  We at Ziqitza based on various data stresses that an accident cost is a tremendous burden to society and the nation, and the estimated cost of a death in a road accident is around 50-90 lakhs for a family.

Therefore, in a country like India, where the NH act as the main connector across the country and death ratio increases during monsoon and winter it is imperative to have well equipped and highly trained staff to stabilize the patient and ensure they get timely access to the nearest hospital care. Ziqitza Limited appreciates the initiative taken by the National Authority of India to have a toll free number for people to immediately recall and seek timely medical response and increase the survival chances of the road accident patients. Ziqitza’s expertise of successfully operating ambulance services across the country and diverse terrains are been utilized in providing emergency services for rescuing people at the crucial National Highways in northern India.

The long wait of the people for rescue services at the crucial National Highway (NH) will now be easily available round-the-clock and the service can be availed on emergency by dialling a toll-free number 1033. The state-of-the-art ambulance will help ferry critical patients safely to the nearest district hospitals.

Ziqitza Healthcare supports the National Highways Authority of India (NHAI) initiative of ensuring safe travel on National Highways as these roads are often characterized as high-speed, high-volume roads with maximum number of fatalities and injuries in accidents and the fact that timely treatment of the injured will save many lives as well as for reporting of information like obstruction of highways due to fallen tree, animal accidents, flat tyre, bad road condition etc. Ziqitza Rajasthan and Ziqitza Limited Rajasthan supports NHAI for its Emergency Highway Helpline initiative. Ziqitza Healthcare Ltd (ZHL) has operate 40 ambulances which will be launched in phases under 1033 across the North Zone covering Chandigarh, Jammu, Uttarakhand, Shimla, Lucknow, Varanasi & East Uttar Pradesh.

Ziqitza Health Care Limited’s Head of Government Business –Mr. Chandan Datta said, “With the help of 1033 Highway helpline, we are committed to helping people by offering medical assistance telephonically through qualified and trained doctors. We also ensure the people get access to primary healthcare on time during the event of an Road accident. We have been constantly resolving queries by people who have been contacting us during accident scenarios. 1033 helpline aims to provide people one stop solution for any advice or information relating to their health and we would like to urge people to avail this service to get solutions for their accident queries on highway.”

Ziqitza being the first company to launch GPS tracking of ambulances in India in the year 2005 with an aim to reduce response time and ensure trained crew handling of patients to ensure increased chances of saving patient’s life. Moreover, Ziqitza also conducts nationwide First Responder Programme (FRPs) to impart life-saving skills. This project has trained over 7 lakhs people till date and has helped save many more lives. These training has been a very useful as the attendees has been able to provide first aid to road accident patients and the first to respond to call for 1033/108 for medical help.

About Ziqitza Health Care Limited

Ziqitza Healthcare Limited (ZHL) is the leading provider of Emergency Medical Services (EMS) in India over the past 17 years. Ziqitza is a well-established corporate entity in primary healthcare services in India and the Gulf and has served 42 million people of India till date. Ziqitza has not only witnessed but also partnered the dramatic change in the EMS scenario in India.

Our clients include hospitals, the Government and corporate clients in India & Gulf for varied EMS requirements like Ambulances, Medical Mobile units, telemedicine, and helplines. ZHL Rajasthan & Ziqitza limited Rajasthan also have appreciated Ziqitza for its remarkable work done in managing 1033 Helpline in India

For further information please contact: visakh.dayanandan@zhl.in

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By TIS Staffer
the authorBy TIS Staffer

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