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Ajiliyaa - The Multi-Designer store in Surat brings a smile to the underprivileged section of society this Uttrayan

Ajiliyaa- the multi-designer platform was launched in 2017 for the fashion-forward shoppers. With the rising demand for authentic designer wear across the country, at Ajiliyaa, they cater to the needs of admirers of luxurious fashion.

Housing more than 200 designers from across the country under one roof, they are a one stop destination for your fashion shopping. From casuals to brightly embellished dresses, fusion wears to classy jewellery, footwear & bags, they have it all for any occasion.

This Uttarayan, they started a unique initiative 'Dor - Stitched Together,' as part of their CSR efforts to bring a little sunshine in others lives. Under this social work campaign, they asked the people of Surat to donate their clothes which are in good condition but they don't use anymore. They collected the clothes, ironed, reassembled and packed them up. On 14th Jan, 2021 on Uttrayan, team Ajiliyaa distributed these clothes to the underprivileged and needy section of the society. Seeing the smile on the faces of these poor kids, team Ajiliyaa felt emotional and knew it was worth the combined efforts of all people who contributed in making this campaign a success.

Founder and creative Director Ajita Italiya, who is an entrepreneur and socialist has initiated this venture because of her eternal love for fashion. She has launched a theme-based store in Surat (Gujarat) with an in-house health cafe 'Ajiliyaa Cafe.' She is an entrepreneur, vocalist, fashion stylist and socialist; donning multiple roles with much enthusiasm and dedication. Talking about the idea behind the brand, the owner Ajita Italiya says that, 'the brand name is a blend of initials from the my first name and surname. I wanted a brand name that was contemporary and strong-sounding, but at the same time meaningful to us. Thus the name Ajiliyaa.'

Over these 3 years, they have organized various designer previews in the presence of the designer themselves. Also, to be able to reach to our clients from across the country; Ajiliyaa has launched its e-commerce website, providing the latter with a versatile collection to choose from. Their eclectic offering is achieves a fine balance between the variety of brands and the demands of the modern style-oriented customer.

The store boasts of an exquisite collection of stunning and sophisticated ensembles, unusual and heritage jewelry with Swarovski crystals and colourful accessories. The store has collection from labels like Zariin Jewellery, Geisha Designs, Confluence by Crystals of Swarovski, Charu Parashar, Pallavi Mohan, Divya Reddy, Sonam Luthria, Nachiket Barve, Mahima Mahajan, Bhumika Sharma, Shivan and Narresh, Kai and many more.

Dive into a world of fine luxury with a touch of tradition. If you have a keen eye for new trends, inspirations and influences, this store is a must-visit on your list. It certainly caters to your unique style and helps add your own personality to their collection.

So what are you waiting for. Go and explore this lavish designer boutique in Surat and you are sure to have a fashionable shopping experience!

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