Gulf nations have outlawed Article 370, the latest Bollywood film starring Yami Gautam. The ban is likely to hurt its overseas earnings. The film has received positive reviews and has performed well at the box office. The most recent movie, “Article 370,” has encountered difficulty because it is prohibited in Gulf nations. This setback will impact the film’s global sales even though it has garnered positive reviews from critics and audiences and performed admirably in domestic and international markets. The certification board still requires an official justification for this action, though.

The authorities have not disclosed the ban’s rationale. The ban in the Gulf is just one more blow to the Bollywood business. The film mostly looks at ordinary people’s experiences in the context of Kashmir’s challenging social and political circumstances. It discusses individual identity, adversity, and the capacity to overcome obstacles. It also depicts the aspirations and issues faced by the people in the valley and how India responded by repealing Article 370, which granted Jammu and Kashmir a special status.

The prohibition in Gulf nations is controversial, particularly in light of the thriving travel and tourism sector and the widespread appeal of Indian cinema. The ‘Fighter’ movie starring Hrithik Roshan and Deepika Padukone, which was likewise outlawed in every Gulf country but the United Arab Emirates, suffered a similar fate. Five Supreme Court judges from India concurred in December 2023 that the government had the right to repeal Article 370. They clarified that the president had the power to repeal that provision of the Constitution, which was intended to be temporary.

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Given that the Gulf region is well-known for tourism and frequently serves as a location for Bollywood film shoots, many people may be surprised by the prohibition on Indian cinema in these countries. With a devoted following for Hindi films, Bollywood is a primary source of entertainment for people in the Gulf.

During a recent speech in Jammu, Prime Minister Narendra Modi referred to the movie, expressing excitement for its release and emphasising its ability to offer accurate information. Yami responded by thanking everyone on Instagram and vowed to do her best to portray this incredible story—if not surpass it. The film, directed by Aditya Suhas Jambhale, also stars Kiran Karmarkar, Arun Govil, and Priyamani.