Health and diet have received more attention since the Pandemic began, and that is understandable. It is simpler to fend off a variety of ailments and recover more quickly with a stronger immune system and better health. While eating wholesome fruits and vegetables is important, many people have also turned to nutritional supplements to meet their bodies’ needs for nourishment. Let’s first gain a better understanding of what nutritional supplements are in general before continuing. Nutritional supplements, in the words of the Founder of Nveda, are  Ingredients added to the diet when one is unable to achieve the requirements of the body. It often contains one or more nutritional components that aid in fulfilling the recommended daily dietary needs. Included in necessary dietary supplements are vitamins, minerals, proteins, fats, and carbs. Nveda is a brand in the market that has been breaking new ground by creating nutritional supplements with potent, thoroughly researched formulations to support optimum health. In this exclusive interview, the  Nveda Founder Sanjay Mitra shares his insight on the industry:

1. What was your moment of epiphany to start this venture?

Throughout the predicted time range, increasing consumer awareness of their health and well-being is likely to be a major market driver for dietary supplements. Additionally, a large number of clinical studies have been done recently to demonstrate the advantages of several natural components for our overall health. Due to busy schedules and evolving lifestyles, the working population around the world struggles to consume adequate daily nutrients. Our brainchild, Nveda is one brand in the market that has been breaking new ground by creating nutritional supplements with potent, thoroughly researched formulations to support optimum health.

2. In this era of fierce competition, how do you intend to provide something unique?

Honestly speaking, everyone is aware of the fact that with each passing day, the dietary supplement market is through an expanding dynamic development. I believe the reason behind this is the expanding body of research linking supplements to greater health is the cause. As a result, both the number of things and the variety of functions for which they are advertised have dramatically increased. However, here comes what makes our brand Nveda different from all others, our supplements contain ingredients that are derived from natural sources, making us trustworthy and excellent in quality. But to claim this high-quality of our products our team which manufacturers keeps into mind a number of factors, including the complexity and identity of the product’s ingredients as well as their efficacy and quality control. These intrinsic features have paid off in a positive manner and Nveda has now turned into one of the fastest-expanding nutritional brands in India.

3. Give us a small brief about your products and where we can place an order from.

The almost 25,000 ratings that Nveda products currently have on e-commerce websites like Amazon and Flipkart show just how well-liked they are. Nveda already serves 18,000 customers each month, and the brand is quickly growing to become the preferred choice for people all throughout the country. The Nveda brand is renowned for offering premium nutritional and health supplements that help cure or manage a range of lifestyle disorders using natural ingredients and herbs. The company has developed Ayurvedic and Nutraceutical products with scientific backing to treat a range of lifestyle ailments, including arthritis, high blood pressure, diabetes, difficulty sleeping, joint pain, immune system problems, bone pain, etc.

4. What according to you is driving the Indian Supplement Market?

The growing health consciousness of consumers is the main element driving the Indian market for dietary supplements. Numerous lifestyle disorders, including diabetes, high blood pressure, obesity, cardiovascular issues, etc., have become more common as a result of factors like dietary changes, a lack of exercise, and an increase in sedentary lifestyles. Additionally, increased awareness of nutritional needs has increased consumer awareness. Consumers are now realizing the necessity of nutritional supplements to fill in the nutritional gaps left by their regular diets not being able to meet their nutritional needs. Other variables influencing this industry include increasing disposable incomes, better distribution systems & prices offered thru direct to consumer propositions.