In recent years, the makeup and skincare industry has gone through several hiking trends. From bushy eyebrows, to overlined lips, we have seen it all. However, nowadays, many new brands are emerging in the monopoly to establish themselves. The vast essence of the makeup industry is slowly depleting due to the uprising of the skincare sector. These days, more and more people are tilting towards skincare in India instead of expensive makeup. In addition, people are choosing to invest a lot more in skincare when compared to makeup. The makeup industry has not only divulged into different streams but has also expanded immensely. Starting from changing trends such as glossy eye looks, to blinding highlights, the makeup industry is accommodating the needs of people. However, revolutionary change might still be far.  

The skincare industry, however, has cracked the code to glowing skin. Individuals are gradually shifting away from makeup to expensive skincare. These people have harboured the belief of achieving glowing skin through skincare and not highlighters! In India, the skincare revolution is rising due to the introduction of Korean brands. In addition, this change is stemming from the need to avoid signs of ageing. Moreover, incorporating a healthy routine for youthful and sustainable appearance is another need.  

Through the establishment of Korean brands such as Cosrx, Beauty of Joseon, The Face Shop, Laneige, amongst several others, the skincare market is booming in India. Moreover, the introduction of serums, toners, moisturisers, and others, all having potent ingredients, is setting new standards. The hike in international skincare market in India relies heavily on the consumers’ need to achieve glass skin. Furthermore, even Korean beauty standards have taken precedence. This change in the beauty industry in India is highlighting the growing demand for skincare. In addition it is also focusing on consumer trends.  

Furthermore, when we talk about this variation in the skincare industry, we also must focus on corporates. Corporates are bridging the gap between the manufacturer and consumer. Big names such as Nykaa, Tira Beauty, Purplle, and Kult, are introducing Korean brands in India, and garnering a huge consumer palette. This variation not only suggests the need for clear skin, but also the divorce from makeup. Be it celebrity no-makeup looks, or your favourite influencer doing a ‘Get Ready with Me’ video, skincare is now a staple in our lives. If you are one of those people who love to take care of their skin, then there is more to explore than just Korean beauty. Brands such as Dr. Sheth’s, Plum, DermaCo, Chemist at Play, Biotique, Kama Ayurveda, and more, are slowly emerging as key players in the monopoly of the beauty industry.