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Aachho Proves Its Panache for Extraordinary Trends in Luxurious Ethnic and Western Fashion

Aachho Proves Its Panache for Extraordinary Trends in Luxurious Ethnic and Western Fashion

Ever since Aachho, the fashion eCommerce shopping portal for handcrafted ethnic wear and Western wear, was established in the year 2018, it has been one of the leading omnichannel fashion destination for the contemporary women in India. The fusion fashion label has already earned lakhs of happy and loyal customers not only across the country but also across the globe.

Epitome of Elegance in Every Outfit

From keeping fashionistas updated with the latest trends to bringing them apparels that capture the rich cultural diversity of the country, Aachho goes out of its way to give its loyal customers only the best. Every outfit that it offers on its portal is an elegant blend of contemporary and traditional designs and colours, especially from the royal land of Rajasthan – to make the wearer feel confident as well as comfortable.

Derived from the Rajasthani word ‘Aachho’ meaning ‘Too Good’, this portal is all about celebrating women and being their confidante in the path of their journey to discover their personal style and establish a unique identity.  The eclectic collection ensures to create this uniqueness in every woman. Each of its outfit is an epitome of elegance that makes the wearer look ravishing, enticing and graceful.

Aachho: The Creative Effort of the Founders

If not for the creative efforts of the founder Rimjhim Hada and the co-founder Anurag Singh Khagarot, we wouldn’t have had this new-age fashion brand that is on the shopping list of celebrities, influencers and global content creators alike. Based in Jaipur, the duo has a fashion outlet that provides hand-picked high-quality and unique products.

Hada and Khangarot launched the fashion portal in the year 2018 to showcase the colours and designs of outfits from Royal Rajasthan. Fast forward two years, today this brand has found customers not only in tier-II and metro cities but also across the world, including the USA, UK, Canada, Australia, UAE and more.

An Inventory That Includes Products Beyond Fashion

Aachho’s inventory does not only include women’s outfits but also has a vast collection of home décor products like cotton quilts, cushion covers, Rajasthani block-printed bedsheets and more. All these are made of pure cotton and painted using natural dyes. Your outfit of the day would be incomplete without the right pair of footwear. The fashion brand offers juttis as well, which are intricately embroidered with simple modern designs or feature fauna varying from elephants to peacocks on the footwear. 

Talking about future plans, here’s what Hada has to say – “In future, we plan to expand our inventory to include men’s wear, kids’ wear, bags, jewellery and more. We have already partnered with Nykaa and all our creations are also available at Nykaa’s official store. We also look forward to many more such partnerships to ensure easy access to our range of products and accessories

Looking at the mesmerizing range of outfits at Aachho, it seems like this new-age fashion brand has a long, long way to go.

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