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Chaai Seth: Chaiwala who actually studied MBA !

Chai startups now a days are so much into trend. Almost everyday we see a new chai wala in the news or memes ! But not everyone has the potential to grow and expand in PAN India level, as it requires a lot of dedication, taste stability and discipline. Today we are covering the story of chai wala who actually pursued MBA!


Arpit Raj, the founder of Chaai Seth holds BBA in Travel, Tourism & Hospitality, and an MBA degree in Marketing. The co-founder Prateek too is an MBA-Finance grad and worked with KPMG. Arpit Raj started the concept back in 2015 in Shillong, and later he got placed in New Delhi based startup. Arpit hails from Bihar and currently stays in New Delhi.


In 2019, Arpit formed Bractburd Food and Beverage private limited and Chaai Seth is fully under operations of Bractburd group. The brand Chaai seth offer chai Franchise in India with a starting budget of 6 Lakhs rupees and goes upto 17 Lakhs depending upon the size of the shop.


Talking about the uniqueness of Chaai Seth, the brand totally focuses on the taste, and the Return on Investment (ROI) factor. The brand believes that new business owners should focus on the calculated risk initially, and start with a basic model investment instead of investing 18-20 Lakhs!


"We respect people's hard earned money and don't want them to waste it, rather we want them to invest it strategically for better and easy outcome" Arpit said in a recent interview. "We through Chaai seth welcome the young and new entrepreneurs who wants to achieve something big in their life and need proper guidance. We have seen people starting their own business without prior experience and getting failed, as it takes 6-8 months for a fresh independent business owner to understand what they have to do and what they don't have to do.. That's why we through the Franchising mode help them to overcome the initial and overall confusions, issues and challenges.." Arpit further added.

Chaai Seth already have many ongoing and upcoming outlets in India and abroad. We wish Arpit and his team a great success ahead. If you wish to read more such articles, follow us on all social media platforms.

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