India is a nation that loves to celebrate. From weddings and birthdays to casual movie nights and cricket wins, every moment is a reason to gather with loved ones. The Binge Town is redefining how Indians celebrate by offering a unique mix of private theatres and customized event spaces, quickly becoming a favorite in Bengaluru, Delhi, and Hyderabad.

The Binge Town’s story is one of innovation born out of necessity. During the end phase of COVID-19, when cinemas were still closed, and life felt uncertain, the founders of The Binge Town were looking for their next big idea. A casual Netflix plan sparked a thought: what if people could enjoy their favorite shows and movies on the big screen in private theatres? Starting with a single location in Koramangala, Bengaluru, in January 2022, The Binge Town quickly grew into a one-stop destination for private celebrations.

“We started with the idea of private movie screenings but soon realized people wanted more—they wanted decorations, cakes, and personalized touches for birthdays, anniversaries, and surprises. That’s when we pivoted to create the private theatre celebration space we’re known for today,” – says Chetan Agrawal, co-founder of The Binge Town.

Today, The Binge Town offers 46 unique celebration spaces across 13 branches, catering to small groups of 4-6 people, with some rooms accommodating up to 15 guests. Each space features big screens and surround sound systems, blending the magic of the movies with the joy of celebrations. Customers can customize their experience with add-ons like decorations, cakes, food and beverages, gifts, fog entry, and even professional photoshoots. Booking is simple: choose your branch, pay a ₹750 advance, and settle the balance on the day of your celebration. With each theatre offering unique decoration themes, there’s something for everyone.

But what truly sets The Binge Town apart is its ability to go the extra mile for its customers. Agrawal shares a memorable moment: “We once had a group celebrating a bride-to-be but also wanted to surprise their friend with a baby shower. After the first celebration, we completely transformed the room for the baby shower. The mom-to-be was thrilled, and moments like these make us proud of what we’ve built.”

The brand’s innovative services, like fog entry and photoshoots, have become customer favorites. Inspired by grand wedding entries, fog effects were introduced to create a magical experience, and customers love it so much that some opt for 10 or more fog entries to make their celebrations extra special. Photoshoots, too, were added after months of training employees to offer top-notch quality, making every event truly unforgettable.

As of July 2024, The Binge Town operates:

• Five branches in Bengaluru with 14 celebration spaces
• Four branches in Delhi with 20 celebration spaces
• Four branches in Hyderabad with 12 celebration spaces

Expanding to cities like Delhi posed new challenges, from adapting to different customer preferences to training employees for local cultural nuances. Yet, The Binge Town has thrived by embracing these differences and consistently prioritizing customer satisfaction. With over 50,000 bookings completed, the love and support from customers have fueled its rapid growth. The founders, alongside their 150-member team, have poured their hearts into making celebrations memorable, accessible, and affordable for everyone.

“We are not just creating spaces; we are creating memories,” Agrawal adds. “Celebrations are special, and we want every customer to leave with a story they will cherish forever.”

For bookings or inquiries, visit www.thebingetown.com or contact the team directly at 8618976974.