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Know How Young Entrepreneur Chad Nutsch - Founded Activewear Company "Hera Hero"

Chad was born on August 2, 1991, and grew up in North Carolina. His childhood revolved around soccer, a sport where he was a top player, a busy up-and-coming talent who juggled sports, school, and being a kid.

His parents divorced when he was twelve. With his mother away and his father struggling with depression and alcohol abuse, he was left unsupervised in a town where crime rate and gang activities were high. Eventually, he found himself involved in gangs, drug deals, and violence. He was kicked out of school, and at a young age, he landed on juvenile detention, jail, and finally a home for teen delinquents. 

While Chad had lost his passion for soccer at this point, he had not lost the discipline he learned from the sport and he ultimately picked himself up to turn things around. He was able to cut all mind-altering substances out of his life and practice sobriety for 10 straight years and only picking up alcohol occasionally these days.


With a desire to accomplish things on his own, Chad was able to start a number of business endeavors, and while he admitted to having failed several times, he knew that the true takeaway was being able to learn, something he’s been passionate about.

He owned an auto dealership company and had founded a lifestyle clothing company dedicated to encouraging outdoor adventure. Today, being in his twenties, his business ventures include Global Elite Group a company holding equity positions in multiple companies, alongside managing athletes & consulting other 7 figure companies. In the real estate world, he’s also well established with an investment real estate company, Three Horsemen Investments LLC. and operating Southern Structural House Movers Inc., a structural relocating company in North Carolina. 

Chad’s most notable business to date is HERA | HERO, a lifestyle and activewear company based in the United States with a global following.


Chad Nutsch is the founder of activewear brand, HERA | HERO. He established the company with Dutch fitness model & wife Sandra Prikker in 2017. It first started out as HERA, a clothing line for women, with Sandra being the designer behind the looks and Chad leading the business side with his entrepreneurship background, including vast experience in the apparel industry. A few months later, the duo decided to add male products, thus the creation of HERA | HERO.

Not long after, four-time Mr. Olympia Physique Champion, Jeremy Buendia, Chad’s best friend whom he also managed for years, joined the company as co-owner and as the most recognizable face of HERA | HERO.

HERA | HERO was officially launched on November 22, 2017, and had sold out in just a matter of weeks. 

Chad Nutsch and fitness model Sandra Prikker we’re married from February 2017 & have since filed for divorce 

Achievements and milestones

27-year-old business maverick Chad Nutsch has built his 4th multi-million dollar business. Most recently, he built HERA | HERO from the ground up. In less than one year, it has grown into a seven-figure company with clients from more than 91 countries. With no investors to start with and with only 16 SKUs, it now has 180 SKUs in just only a little over a year since it came out of the market. Its customer return rate is at 27% and it has put together more than 9000 active ambassadors all over the world.

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