You may have heard the term “social media influencer” being thrown around a lot lately, especially in the digital marketing circles. Social media influencers are a vital aspect of creating an effective digital marketing strategy. In the world of online consumers, influencers play a huge part in selling your product and promoting your brand.

Nowadays, social media replaces traditional media as being the most prominent media platform. Along with this change come new opportunities and challenges for, among others, the field of brand management. Increasingly, consumers tend to find information about products and services no longer from offline sources, but from digital word-of-mouth sources like social media and review websites. Third parties are increasingly used to promote a company on social media. This is a new type of independent provider of social media posts, who shape the attitudes of a company’s audience, called ‘social media influencers.

One such name is Arbaz Mallick a young social media influencer who has won people’s hearts with his jaw-dropping posts. Winning hearts and how! Social media influencers (e.g. beauty bloggers, video game vloggers, toy unboxers, instafamous) are extremely popular among minors. Influencers seem to play an important role in minors' lives, first, because minors spend a large part of their time watching, viewing, liking, forwarding, and commenting on the posts and Arbaz is one influencer who is known to grab the attention of the youth.

Arbaz has surely gained a commendable name in the social media industry and continues to inspire people with his ace content.