Nissan strengthening its pan-India reach, to launch 8 new models by 2020
To tap the fast-growing Indian car market, Japanese carmaker Nissan has adopted two-pronged strategy â target smaller cities and towns across India by opening new dealerships and develop a robust network of modern workshops. The second-fastest growing car company in India plans to open 20-30 new dealerships every year to cover 250 districts pan India within next three to four years.
âWe now have 150 dealershipsâ¦We are now focusing on major districts and towns across India so that our products are within reach of our potential customers. Every year we will open 20-30 new dealerships that will have a fully equipped, state-of-the-art workshops. We are the only car company that offers two distinct brands â Nissan and Datsun â to our customers. From current two per cent market share we will capture five per cent by 2020â¦To meet this demand we are fully prepared,â said Arun Malhotra, Managing Director, Nissan Motor India Pvt. Ltd. Mr. Malhotra, who opened a new Nissan dealership at Kangra in Himachal Pradesh last week, said small towns and cities offer good growth possibilities for the Japanese carmaker. âWe are offering best after-sales service to our customers which is boosting our growth. We have improved considerably over the years in the annual J.D. Power India Sales Satisfaction Index (SSI) Studyâ¦Last year we stood second which shows peopleâs affinity towards our brand. For better customer experience, we are opening highway service centres so that those driving Nissan cars are never far away from our service engineers. We have opened 20 highway service centres and plan to add more covering all major highways across India,â he added.
Mr. Malhotra said Nissan plans to introduce eight new Make-in-India models by 2020 â four each from Nissan and Datsun stable â that will be exported across the globe. âNissan is betting big on Indian market. Apart from Japan and US, Nissan has opened its R&D Centre in India. We have also set up 600-acre state-of-the-art manufacturing plant in Chennai to cater to Indian and global markets. India is turning out to be a major export hub for the Nissan Group,â Mr. Malhotra added. Incidentally, Nissan along with its Datsun brand has emerged as a real challenger to the market leader -- Maruti Suzuki -- by offering a range of products from entry-level to mid-level cars.
(Sandeep Joshi is a Delhi-based independent journalist)"