Florida Governor Ron DeSantis is set to kick off his bid for the Republican presidential nomination in a groundbreaking move, opting for a live interview on Elon Musk’s Twitter. The event, scheduled for Wednesday, represents a departure from traditional campaign launch methods, showcasing DeSantis’ intention to run a unique campaign and cater to a specific group of supporters.

By selecting Twitter as his platform of choice for his initial campaign announcement, DeSantis signals his alignment with a more assertive style of conservatism prevalent on social media in recent years. The interview on Twitter’s live broadcast platform known as Spaces will grant him direct access to Musk’s extensive fan base, which primarily consists of conservatives, following his acquisition of the platform and his efforts to amplify conservative voices.

While Elon Musk has not declared any endorsements “at this time,” he has previously expressed support for DeSantis and publicly revealed his intention to interview him. This move by DeSantis not only serves as a strategic political manoeuvre to solidify his position as a prominent contender against his chief rival, former President Donald Trump, but also emphasises his determination to dominate the online sphere of the 2024 presidential race.

The event, moderated by tech entrepreneur David Sacks, will take place at 6 p.m. ET and promises to offer real-time questions and unscripted answers. The decision to make the announcement on Twitter Spaces is a direct response to the former president’s utilisation of the platform, which ultimately led to his banishment. Trump later established his own social media platform, Truth Social. By opting for Twitter as his platform of choice, DeSantis aims to amplify his voice and captivate Musk’s attention.

DeSantis’ selection of Twitter Spaces for his campaign launch has drawn criticism from Trump’s super PAC, who described it as “one of the most out-of-touch campaign launches in modern history.” Nonetheless, DeSantis’ team is planning an unconventional and aggressive campaign strategy, intending to swiftly engage thousands of primary voters and draw distinctions between him and his older rivals, Trump and President Joe Biden.

Expected to file the necessary paperwork with the Federal Election Commission this week, DeSantis will formally announce his candidacy in his Florida hometown of Dunedin next week. His upcoming interview with Elon Musk on Twitter signifies his determination to make a lasting impression and pave a unique path to secure the Republican presidential nomination in 2024.

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