The recent pandemic has been a period of reorientation for many businesses. With locked shutters and closed store doors, businesses have found real estate in the digital landscape which is emerging to be even more useful now than before.

Even though digital marketing and websites have been around for years now, businesses have become more aware of its advantages when they were no longer able to drive sales through brick and mortar stores.  

At the same time, consumers have also undergone a transformation of sorts. Even those people who preferred to shop from brick and mortar stores are exploring e-commerce websites.  

COVID-19 is going to have long-term impacts in how we conduct transactions and interact with our audiences. Digital platforms will gain prominence even for small businesses who had so far limited themselves to brick and mortar stores. This opens new avenues for businesses as well as customers when it comes to purchasing a product or service.