Bewakoof is frequently called outlandish by society. However, it’s interesting how this opinion arises from anything that goes against the grain or contradicts the established quo. Those who dare to follow the correct way in defiance of social norms are labelled as Bewakoof. It’s interesting to note that, despite being viewed as stupid by most, these people frequently serve as catalysts for improvement and help to improve the world. Bewakoof essentially becomes a badge of honour for people who aren’t scared to take a new route and change the perception of what society views as sensible.

Bewakoof Brand Ambassador Rashmika Mandanna

Popular actress Rashmika Mandanna has joined Bewakoof, a famous youth fashion brand, as a brand ambassador. The brand ambassador was picked through a social media poll conducted with the 1.7 million strong Instagram community. This strategic alliance is a major turning point in Bewakoof’s development. It aims to grow its relationship with youthful, expressive people who identify with Rashmika’s colourful personality and sense of style.

Rashmika Mandanna is well known for her enthralling roles and lovable persona in cinema. Her enduring appeal to audiences of all ages has elevated her to the status of a beloved youth icon. Her affiliation with Bewakoof is a wonderful fit with the brand’s values of individualism, self-expression, and embracing one’s own sense of style.

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Co-founder of Bewakoof commented on the collaboration, saying, “We are excited to have Rashmika Mandanna join our brand ambassador team. She personifies the essence of Bewakoof, which is all about expressing yourself through fashion and being fearless and unapologetic.”

The actor will be included in the brand’s upcoming “All Eyes on You” campaign, which will launch on the internet, app, social media, and other digital platforms. The brand hopes to gain more traction in the women’s casual and statement-wear market with this connection.

Rashmika Mandanna expressed her enthusiasm for the partnership by saying, “I’m excited to work with Bewakoof as a brand ambassador. I have always respected their dedication to offering young people fashionable yet reasonably-priced clothing. Their designs are colourful expressive, and perfectly match my own aesthetic. I’m excited to work with Bewakoof to encourage and enable young people to value their uniqueness and use fashion to represent who they are.” According to a press statement from the company, the actor will serve as the face of Bewakoof’s extensive selection of women’s collections, which include t-shirts, shirts, hoodies, joggers, and an excess of other fashionable clothing and accessories.

Rashmika on collaboration with Bewakoof

Bewakoof and Rashmika Mandanna’s collaboration is anticipated to increase the brand’s visibility among young people who care about fashion and solidify its position as a dominant force in the casual and statement wear market. The partnership will also result in innovative projects and advertising efforts that appeal to the target market for the brand.

The strategic choice made by Bewakoof to collaborate with Rashmika Mandanna is in line with the brand’s mission to empower young, expressive people to embrace their individuality. It is anticipated that the partnership will improve Bewakoof’s standing in the fashion sector and open doors for future expansion and achievement.