Reliance Retail, the biggest apparel retailer in the nation, is expanding the supply of apparel and fashion items to independent retailers and building a unique line of branded goods specifically for this business-to-business initiative.

According to two senior industry executives aware of the development, the company has already introduced more than 50 of these exclusive brands. As part of its most recent plan to grow the fashion business, it will soon increase the number by two to three times. This is because expanding outside of its stores offers much higher growth opportunities.

The brands it has so far introduced are Jivers and Silkfeet for footwear, Xlerate for athleisure and footwear, Feet Up for women’s footwear; Dhuni by Avaasa for Indian wear, Riva for womenswear; John Player Select for menswear; Kidlyboo for kidswear; and Altair for jerseys.

Reliance Retail will distribute these brands to independent retailers that are a part of its apparel distribution network in all markets, including rural ones. According to one of the executives, the business is operating a pilot program under the Ajio Business name that will be expanded by the spring or summer of the following year.

“Reliance will introduce its own fashion and apparel brands in the value and mid-premium range to be sold through thousands of independent retailers. These brands will span categories like Western wear, Indian wear, innerwear, lingerie, costume jewelry, footwear, and fashion accessories. The executive stated that the next focus area will be organizing the disorganized.

In five years, the other executive predicted, the B2B apparel market will generate more revenue than Reliance Retail’s apparel retail outlets. He claimed there is a greater chance to serve than just expanding through his stores because 80% of the Indian apparel retail market is unorganized.

Reliance would like to support the textile industry, which creates many jobs, by ensuring small clothing retailers can provide a variety. Reliance will build them a backend so they can display catalogs and conduct sales as well,” he stated.

Through Ajio Business, Reliance also distributes other well-known clothing and fashion brands. Campus, Khadim’s, Liberty, Biba, Globaldesi, Lotto, and Adidas are a few of these.

With more than 4,000 locations selling various brands, Reliance Retail is the biggest clothing retailer in the nation. With more than 2,600 locations, its Trends brand is the most prominent fashion retail chain. It recently debuted new formats at department stores Yousta and Centro, such as Azorte, which specializes in high street and youth-oriented fashion.

“Over the next few years, the company plans to grow the newer formats by 50% annually, while Trends stores will expand by 10-15%.” The second executive stated, “Organized retail is growing at 18–20% while the apparel market is growing at 11%. Reliance, the biggest retailer in the nation, leads the market in grocery, mobile phone, and consumer electronics retailing.