Zingavita, a D2C wellness brand, raises funds to enter the Ayurvedic market

Anicut Capital led the pre-Series A funding round for health and wellness startup Zingavita, bringing INR 10 Cr, or about…

TheIndiaSaga Team | January 18, 2024 11:03 am

Anicut Capital led the pre-Series A funding round for health and wellness startup Zingavita, bringing INR 10 Cr, or about $1.2 million. Angel investors such as Vishesh Chandiok, CEO of Grant Thorton, BionPharma CEO Venka Krishnan, and True Elements founder Puru Gupta also participated in the round.

The Delhi NCR-based startup was founded in 2022 by Sachin Goel and Dheeraj Nagpal, and it sells natural supplements and other health and wellness items. Zingavita announced in a statement that it would use the funds to expand into developing new products with a targeted nutrition focus. It uses an omnichannel business model and sells its goods on websites like Amazon and Flipkart. Tata 1Mg is one example.

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Leading the way in the health retail industry, Zingavita is known for providing a wide selection of premium, expertly-made natural supplements. With a strategic focus on India’s ₹20,000 crore nutraceuticals and herbal supplement market, the brand has made a name for itself with a portfolio of more than 20 SKUs under the categories of kids’ and adult nutrition sold on significant marketplaces.

The company has revolutionized the kids’ nutrition market by bringing the traditional chyawanprash in a gummy form primarily meant to boost kids’ immunity. In keeping with its mission of providing “science-backed nutrition, tailor-made for you,” Zingavita’s adult nutrition products come in distinctive forms like a soft gel that combines a multivitamin and an Omega 3 blend, as well as customized multivitamins for different age and gender groups. Zingavita hopes to strengthen its position in the health and wellness sector by providing revolutionary solutions for a healthier, more energetic life.