In a world flooded with famous folks’ beauty and skincare lines, the competition is hotter than a jalapeño on a summer day. With celebrities like Selena Gomez, Rihanna, Millie Bobby Brown, Kylie Jenner, and Hailey Bieber strutting their brand game, one has surely got options to choose from. However, in this glitzy arena, only one reigns supreme in the popularity contest.

Now, let’s spill the tea on the eyebrow showdown between Gomez, Bieber, and Jenner. Shade was thrown by some, and laughs were had by many. However, taking advantage, just weeks ago, Gomez dropped an eyebrow gel, turning the eyebrow feud into a money-making spectacle that had the internet buzzing, oh she for sure is a mastermind. Fast forward, and the analysis shows that Selena Gomez has left Jenner and Bieber in her beauty dust, claiming the throne as the ultimate celebrity beauty brand. Want the lowdown on how she did it? Keep reading. 

Fresha, the beauty marketplace just spilled the tea. Gomez’s Rare Beauty just snatched the crown, leaving behind Bieber’s skincare line Rhode and Jenner’s Kylie Cosmetics. Based on IG following, TikTok buzz, and search games, the brands were ranked from most to least popular and Rare Beauty came out as the real MVP, sitting pretty at the top!

Their swag score? A whopping 94.58 out of 100! Since its foundation in the year 2019, Rare Beauty has bagged 6.1 million fans on Instagram, clocked in six billion views with their hashtag, and is killing the search game. On the other hand, Kylie Cosmetics? They are riding shotgun with an 88.42 score, hitting fame since 2014 and were placed in the second position. Bieber’s Rhode? That is chillin’ at ninth position with an index score of 64.04 out of 100. In the list, some brands ahead of Rhode? Well, we got Lady Gaga’s Haus Labs, Ariana’s REM Beauty, Millie Bobby Brown’s Florence by Mills, and RiRi’s Fenty Beauty. Duh tough competition, innit?