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SAGA CORNER

A Revolution in the Telecom Industry

The telecom industry has progressed and advanced beyond many measures in the past decade or so, and one of the masterminds that’s always staying one step ahead of this curve is the founder and managing director of Advanced Computers and Mobiles India Pvt Ltd.

Advanced Group is no stranger to the telecom industry. Ask any person who is a part of this industry and there’s a sure shot chance that they’re guaranteed to know about the brand and about the name and face keeping the brand alive, Mr. Essa Merchant.

This article explores the life journey of the early-starter brand, Advanced Computers and Mobiles India Pvt, that brought along some new age innovations and techniques into its distribution model and began creating a revolution in the telecom industry, one step at a time with its success. With the help of an exclusive snippet of Mr. Merchant dishing out details on the ups and downs, and the highs and lows of the telecommunications sector, we find out what is it that compels the growth of the brand, Advanced Group.

Mr. Essa Merchant, who managed to give inspirational insights even through a small interview, quickly established himself as the spokesman keeping the brand alive. He relays his days from a pager phone and brings us to his unique distribution model of “Delivery Through Bikers”, where he had created an opportunity for bikers to deliver his stock at lightning speed to his customers — he believes that this last mile distribution model is what gave him an edge from his competition, and soon the word began to grow about Advanced Computers.

As soon as international brands started realising the potential of the Indian market, they came looking for partners who would be able to create a strong impact for their brands and at the same time would be able to provide assured services and competitive prices.

India soon became a hub that transformed from the pager days to the feature phone days and subsequently transferred itself to an era we all know and love today, the digitised smartphone era.

Mr. Essa Merchant, and his brand Advanced Group have been the ringleaders in this growth. They have been the ‘masters of trade’ that every brand who came to India wanted to partner up with. It is this very same brand and the very same name that exclusively partnered with names like Blackberry, Philips, Alcatel, Lenovo, Meizu, LG, Motorola, etc to bring us our favourite smartphones, no matter whenever we resided in the country. In a way, Advanced Group is the brand name that bought us era-defining hip and cool new phones into our hands.

And the man responsible for this growth of the telecommunications industry has recently endeavored to create his very own blog-site, EssaMerchant.com to bring to us the lessons that he has learnt spending over half his life in this industry.

Ravisha Poddar
the authorRavisha Poddar
Writer

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