Hyderabad – Basanti Kapde aur Koffee, a fashion label synonymous with artistic innovation, proudly launched its inaugural Deccan Flagship Store in Hyderabad on December 12, 2024. The grand opening at Level 3, AAN Global, Road No. 10, Banjara Hills, featured the exclusive showcase of Basanti’s 2025 collection, Alchemist of the Wild. Adding to the glamour of the event, acclaimed actress Triptii Dimri graced the occasion as the chief guest.

Rooted in storytelling, the store launch unveiled ‘Alchemist of the Wild’, a four-part collection that masterfully celebrates the harmony of textures, transitions, and artistry. Each capsule in the collection narrates a unique story, reflecting Basanti’s creative ethos:

• The first capsule, Resort Line 2025, Draws inspiration from spring, capturing the spirit of renewal with vibrant floral motifs symbolizing growth and rebirth
• Tribal Reverie, the second capsule is a fusion of dark florals, tribal prints, and earthy elements. This capsule transforms silhouettes into masterpieces, enriched with chrome and dull gold embellishments, along with vibrant ornamental beads
• Artistry in Color is defined as the third capsule introducing bold colors and striking patterns, evoking energy and creative expression
• The final capsule, Modern Bridal Elegance, features peach and gold undertones with intricate beadwork, this capsule reimagines bridal wear with contemporary silhouettes and modern luxe aesthetics

While speaking at the launch, Actress and Showstopper, Triptii Dimri, said, “I was transported to a world of elegance and style at the grand launch of Basanti kapde aur koffee Deccan Flagship store. The exclusive presentation of their 2025 Alchemist & Wild collection was nothing short of breathtaking”.

Envisioned as a space for design and connection, the opening of the Deccan Flagship Store is not just about launching a new retail space but about offering a space where Basanti’s design philosophy and customer connection are celebrated. The store represents Basanti’s commitment to bringing exceptional design to clients and showcasing the brand’s evolving vision.

The Deccan Flagship Store is envisioned as more than just a retail space—it’s a center for design and connection. At Basanti, the brand’s clients are the greatest source of inspiration. With each piece in this collection, Basanti strives to seamlessly blend style, quality, and accessibility, ensuring a fresh experience with every season. The brand creates meticulously crafted collections that blend modern sensibilities with timeless elegance, offering a unique perspective on contemporary fashion. With each collection, Basanti brings forward a sense of innovation and artistry, shaping the future of high-end fashion.Reflecting Basanti’s philosophy of blending style, quality, and accessibility, the store invites customers to immerse themselves in the brand’s evolving vision of contemporary fashion.