It has only been a couple of decades since the digital space was introduced, and we could already see a majority of people being swooned at its wonders. After all, its freedom and features have offered the best to us. While it has already transformed our lives, don’t you want to know what its future holds? To enlighten us, Brinda Shah has presented her valuable stance on the same. So, keep reading…
Being a content creator since 2016, this young woman has seen the industry evolve. She says, “Earlier, influencer marketing was considered a short-term solution, and brands were more inclined towards traditional advertising, but now brands have started to realise its worth, as the biggest advantage influencers offer is an authentic content.” So far, she has worked on campaigns for popular brands like Audi, Carat Lane Jewellery, Guess watches, Women’s Premier League, L’Oréal, Puma, Vizag Radisson Blu, Kalyan Jewellers, etc.
Brinda Shah believes that the lockdown situation led to the rise of influencers and the digital world. She asserted, “When people had no source of entertainment, they found it on their phones, and this is exactly when the demand for the digital world soared.” Speaking of the future, she says, “I believe that influencer marketing has turned out to be a great career option, and it has a thriving future as today’s youth believes in giving primary preference to their passion. Similarly, for brands, it’s a profitable source of promotion.”
Brinda further added, “Since the silent majority is a part of the digital space, brands too have shifted there. They are focusing more on digital campaigns as they have a creative approach and a wide reach. Every brand, whether small or big, has ensured its presence in the digital world.”
We all agree with what Brinda Shah has said. The content creator sacrificed her desk job to build a profession out of her passion in the online space. And look at her now! She is a successful influencer with more than 300k followers. Her content has caused waves on the internet and grabbed the eyes of millions. She has also worked with multiple brands from different niches and continues to make a difference with her content. Lastly, Brinda Shah says, “I see a bright future for influencer marketing as the digital world will continue to grow and expand its boundaries.”