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Ghodawat Consumer Products LLP (GCPL) Gets Awarded As India’s Most Admirable Brand 2020

Ghodawat Consumer Products LLP (GCPL), an emerging star of the FMCG industry gets awarded as India’s Most Admirable Brand 2020 by The Brand Story

Ever since its launch in the year 2014, Maharashtra based; Ghodawat Consumer Products LLP has been working with a mission to offer premium quality daily consumable products to the masses at a very affordable price. By providing its valued customers with the best quality products, GCPL has been relentless in its attempt to scale new heights every year.

As a part of the well-renowned conglomerate, the Sanjay Ghodawat Group, GCPL has witnessed an impressive growth within just six years of its inception. It has also been extremely successful in earning the trust of millions of customers all over India. In the present time, GCPL has garnered a reputation of being one of the fastest-growing FMCG enterprises generating revenue of over INR 1,000 crores.

Due to the rise of the middle-income population that strives to lead a premium life with high-quality products, the FMCG sector has evolved and become a lot more competitive. In this environment, CGPL is dedicated to changing the landscape and adhering to the vision of providing world-class products through its ISO and internationally certified state of the art manufacturing and R&D facilities along with an exceptionally proficient team.

Through its flagship brand called “STAR”, GCPL offers a wide range of everyday consumable food items such as Atta, Carbonated and Fruit Drinks, Edible Oil, Ghee, Jaggery Powder, Milkshakes, Namkeens, Packaged Drinking Water, Rice, Sugar, Salt, Snacks, along with a range of personal and home care products under the brand name of “Ayurstar”. All of these products are approved by the premier food regulatory agencies in India.

With a robust network of over 2000 general trade distributors all across the country, GCPL enables a wide reach of its products in India. Consumers can also access the products at multiple modern trade channels such as DMart, Reliance Retail, More, etc. In addition, the company also made its products accessible pan India with a value-added collaboration done with some prominent e-commerce giants such as Amazon, Flipkart, Big Basket, Udaan, etc. 

GCPL has a state-of-the-art manufacturing base near the inland city located in Kolhapur, Maharashtra, which serves as a strategically significant location with its close proximity to major Indian cities like Pune, Mumbai, Hyderabad, and Bangalore that are considered as important consumption markets in India. Moreover, good rail, road, and air travel connectivity help the distribution network function with ease and convenience.      

As the FMCG arm of Sanjay Ghodawat Group (SGG) – one of the fastest-growing business conglomerates in India with a legacy spanning over 25 years in various high-value business verticals like Agro, Aviation, Consumer Products, Education, Foods, Mining, Realty, Renewable Energy, Retail, Software and Textiles, GCPL is focused at an unmatched growth trajectory in FMCG.

SGG was incepted in 1993 and since then it has witnessed an impressive growth under the splendid stewardship of its Founder and Chairman – Mr. Sanjay Ghodawat. With a strong base of millions of customers across India and employee strength of over 10,000, SGG continues to move ahead with great vigor for bringing significant changes in the lives of customers.  

Mr. Sanjay D. Ghodawat, Founder & Chairman – Sanjay Ghodawat Group, is the key inspirational figure behind the stupendous success of SGG & GCPL. A certified pilot and an engineering graduate, Mr. Sanjay is known in the industry for his sharp business acumen and diligence. A man who is never afraid to dream big, he possesses great courage and conviction to achieve unprecedented heights. It was his charisma and dedication that transformed a small company formed in 1993 into a flourishing conglomerate that is today known as the Sanjay Ghodawat Group. He has been honoured with numerous International & Regional Awards for both industrial excellence and philanthropy. 

Although COVID-19 has rendered intense economic damage, the FMCG and retail sector has shown innumerable growth in this tough time with a significant increase in the awareness of good quality, healthy, and immunity-boosting products which directly enhanced consumer services as well. The paradigm shift in consumer behaviour due to the pandemic has prompted GCPL to broaden its portfolio and align its offerings in line with the current market demands. “Star Localmart”- the company’s own retail chain is one such initiative that focuses on modernizing the Kirana retail business in India. It plans to open 2000 stores across India in the next 3 years. The company plans to propel its growth by launching new products quarterly and strengthening its diverse portfolio further. 

The Brand Story acknowledges the efforts of GCPL in setting a high benchmark in the FMCG market of India. Mr. Abhay Kaushik, Editor in Chief and Director, The Brand Story said, “Ghodawat Consumer Products LLP is a fine example of an FMCG organization that not only works to offer high-quality consumer products to its customers but also takes necessary steps to be in line with the consumer behaviour. The company is definitely headed to become an industry leader in the FMCG market. The Brand Story is honoured to present GCPL with the award of India’s Most Admirable Brand 2020.

By TIS Staffer
the authorBy TIS Staffer

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