Google Rolled out RCS Messaging in India I Here’s why Brands need to ADOPT it
“The communication between consumers and businesses have changed with the introduction of RCS messaging”
RCS Business messaging enables to connect with their customers in an interactive and personalised way be it promotional marketing, notifications, or transaction and loyalty. RCS messaging is a new product from Google that upgrades your message to a new level such as branding, rich media, interactions and analytics excelling to a more conversational experience. Google RCS messaging uses interactive features such as texts, chats, animations, videos, and images to interact with customers and create engaging and rewarding campaigns. Google has entered the market to compete with WhatsApp business messaging service. RCS chat offers various features that have the potential to replace SMS, MMS & WhatsApp.
GreenAds global Pvt Ltd is one of the early access partners of Google’s RCS messaging service in India. In the words of Sandeep Kumar, CEO & Co-Founder of GreenAds Global Pvt Ltd says “RCS will revolutionize the future of messaging”. He also adds that “RCS is a secure and safe way to enhance business communication for both customers and businesses. Brands will now be able to send direct feature-rich messages to customers with authentic badges and logos. Customers can interact directly with brands, buy products, and send feedback. Brands can contact us for activating the messaging service for them. Google verified SMS would help business firms to engage with potential customers more effectively. Most of the mobile operators, carriers, Smartphone manufacturers support RCS messaging. Some businesses have already started using the RCS messaging and have seen unprecedented sales growth. Most new models of mobile handsets support RCS messaging and, older models users can download Google messages from the play store”.
Let’s understand with the following illustrations from the success story of the top-notch brands that have elevated their brand names with RCS messaging.
● Subway – The global restaurant chain Subway created personal, on-brand, and interactive campaigns to connect with customers and drive engagement and sales through RCS Business Messaging. Subway tempts mobile customers with tasty sandwich deals via RCS Business Messaging.
● CFE – Mexico’s state utility Commission Federal de Electricidad launched RCS Business Messaging campaigns that would send customers their monthly statement with options on where and how to pay. Customers would also interact with chatbot to change account information and contact support. They are encouraged by impressive increased in notification rates and on time bill payments and now looking forward to expand their RCS Business Messaging Campaigns.
● BankBazaar.com – Based in Chennai, BankBazaar increased response rate by 130% with RCS Business Messaging.
● EaseMyTrip – Founded in New Delhi in 2008, EaseMyTrip is an online travel company that had witnessed RCS Business Messaging results in CTR 4X higher than email for EaseMyTrip. It has a network of over 59000 travel agents and offices in India, Singapore, Dubai and London.
With RCS Business Messaging Google promises better security and cooler features than plain old SMS. RCS also works on mobile network or wifi. End-to end encryption is important and RCS also brings end to end encryption for one to one chats. Nobody is authorised to see the conversation that’s taking place and not even google. With RCS in Business messages, it turned out to be a boon for Businesses as they have apparently seen increase in conversions, engagement and open rate.
GreenAds Global is a brand name that you can trust for making your corporate communication clear, controlled and consistent. As the provider of complete business communication tools, GreenAd’s makes it easy for their customers to keep an effective communication channel for themselves and their clients. They are on a mission of innovating Communication Technologies with a vision to offer the world excellent business communication tools.
As a Google RCS Messaging partner, GreenAds Global Pvt Ltd aims to serve brands across India in the coming days. Brands can contact them regarding the features and plans for RCS messaging. RCS Messaging will take the messaging experience to a different level, where both customers and businesses will benefit hugely. Adopt and adapt is the best way to thrive in this highly competitive world.