How Alisha Taneja broke the chains to become a successful influencer!
If you’re on social media, especially Instagram, you are most likely (even definitely) following at least one influencer. Even though it sounds easy and glamorous, being an influencer is nothing less than a dedicated full-time job. It requires hard work, patience, commitment and passion for creating your trustworthy persona. True to that statement, American Indian fashion blogger and influencer Alisha Taneja has given her blood, sweat and tears to this cause.
“I put 100% into everything that I do or else I don’t do it,” says the petite and curvy fashionista. Since blogging is not just her business now but was first her hobby, she doesn’t restrict her work to particular hours of the day and ends up working in the wee hours of the night as well. If you’re genuinely dedicated to a cause, that’s the kind of thing you’re likely to do effortlessly.
Although she blogs about fashion almost all the time, her aim is more than just influencing people’s fashion choices. “I want to do something that I love but also help people and I feel blogging achieves that,” she says. So you will find her talk about important issues like ethnic diversity in fashion, overcoming bullying and women empowerment.
It is this purpose that has made her one of the most successful influencers. Her blogging is about bringing petite and colored girls into mainstream brand choices. With a genuine wish to enable women to accept their uniqueness, Alisha has found a place in the hearts of many. She has 657,000 Instagram followers who swear by her mantra of acceptance. Returning the love to her supporters, Alisha indulges them with giveaways and partnerships with other bloggers to add value to peoples’ lives.
“People want to see engaging content, they want to see real people, and they want you to be genuine,” she says. Some of the brands she has partnered with include Boohoo, Hotel Tonight, Forever 21, Sachin and Babi, NYFW, Coordinates Collections, Simon Malls and Jurlique. Since Alisha ensures that she works with brands that reflect her own values, her followers trust her word. For brands, that is the best outcome of influencer marketing where such a value-driven partnership drives sales.
People might get the wrong impression that blogging is a piece of cake. But that is far from the truth. It wasn’t as if she ended up being a social media star overnight. She took a gamble in quitting a stable career to go for what she believed in. Not everyone with a smartphone can become an influencer. At times, the number of rejections you go through can be disappointing and demotivating. You can’t just post a picture today and expect to break the internet by tomorrow morning. “I think the number one mistake is to expect results fast. It takes time to grow and appreciate every little win. Don’t be in a rush,” advises Alisha.
From biology to political science to blogging, Alisha has come a long way in pursuing her dream and passion. Not only is she doing what she believes in but is also working to make a positive difference in people’s lives. From humble beginnings, Alisha has shown that hard work, passion and dedication go a long way in establishing yourself as an impactful influencer.