The festive season has begun, and following Dussehra and Karwa Chauth, Dhanteras is one of the most anticipated celebrations preceding Diwali. On this day, people put on new clothes, perform puja, and shop for gold and silver trinkets and jewelry.

When does Dhanteras fall?

Dhanteras or Dhantrayodashi is celebrated every year on the Trayodashi date, which is the thirteenth day of Kartik month’s Krishna Paksha, according to the Hindu calendar. This year, the auspicious day falls on November 13, just a day before Diwali. The festive season has begun, and following Dussehra and Karwa Chauth, Dhanteras is one of the most anticipated celebrations preceding Diwali. People put on new garments and perform puja on this day.

What is the significance of Dhanteras?

Dhanteras is marked by the worship of Lord Dhanvantari and the purchase of new items, primarily gold, silver, and utensils. This day is considered highly auspicious for those who like to shop for such items, as gold and silver are thought to protect you from evil omen and anything unpleasant. They are also thought to bring good fortune and success. Yes, there’s a full backstory to it.

Dhanteras is known for its auspicious shopping, which includes gold, silver, and utensils. However, there is a list of items that should not be done or purchased on this particular day. Dhanteras is the most auspicious time to shop for new stuff, but not so much if you want to exchange gifts. It is not advisable to present gifts on this day because it is thought that gifting someone something on Dhanteras will bring them good luck and great energy.

Because people have not spent much on vacation due to covid, gold sales during Dhanteras could break a four-decade old record, according to IBJA officials. Aside from that, elaborate ritual gathering spending was uncommon, and people had to save. People may spend more on gold because the Covid effect is expected to be reduced, according to the News18 report. 

Aroscop, an ad-exchange platform, recently performed pan-India research to determine demand and readiness to buy products. When asked about their propensity to acquire gold, 55% of respondents said they are looking forward to purchasing gold and gold jewellery during the forthcoming holiday season. According to a PTI article, almost 37% of participants stated the auspicious event Dhanteras would be their key reason for purchasing gold.

Meanwhile, ahead of Diwali and Dhanteras, e-commerce behemoth Amazon has announced deals and discounts on gold and silver coins and jewellery. In the meantime, instead of buying actual gold for Diwali and Dhanteras, consumers can invest in digital gold this year. You can begin investing with as little as Rs 1. BharatPe, a payment platform, has partnered with Safegold to launch the offer.

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