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Model To Watch Out For, He Was Born As Karan Oberoi, Branded as K.O.

Karan Oberoi is an Indian model. The Delhi born lad comes from a humble, upper middle-class and highly academic family. A fact that led him to get a B.Com(H) degree followed by two post graduate degrees – one in Mass Media and another in MBA in International Business. A chance foray into modelling was the break he needed to quit his graphic designing job in a reputed advertising firm, and set out in the world of modelling.

Almost a decade of hard work resulted in, Karan Oberoi building up a name himself. He has been the face of top health magazines like Men’s Health and Health & Nutrition.

He has walked the ramp for famous designers like Rohit Bal, Varun Behl, Shantanu and Nikhil, Rajesh Pratap Singh and Arjun Khanna. He has even been face of some famous commercial brands like Royal Enfield bikes, Lamborghini, Aldo, Peter England, Reebok and was recently part of Isuzu brand commercials during its launch in India. He has been on Lakme India Fashion Week, India Couture Week, GQ Nights and Wills Lifestyle India Fashion Week. ‘Supermodel Tag’ came along his way naturally.

He is one of the few who has made it big in both fashion and fitness world as a model. Karan Oberoi’s ten year long journey has also seen him bagging a number of titles along the way.

He won the ‘Youth Icon Model of the Year’ at the Global Leadership Awards in 2018 and ‘Best Body’ at Mr. India International. He was also appointed as ‘World Peace Messenger’ by WPDO, closely affiliated to United Nations as was seen as the icon for the young generation who follow his style and fitness. Karan Oberoi in his clan is among the few who has touched a million mark on Instagram as a model. This 31 year old icon has also worked with more than a century of commercial brands and fashion photographers from all over the country till date, few of the famous names include Dabboo Ratnani, Rafique Sayed, Amit Khanna, Tarunn (Banglore), Suvo Das and Rahul Dutta.

He has walked in more than 300 plus shows across the world especially in the Middle East. He has also walked ramp for top-notch brands such as Aldo, Peter England, Jack & Jones, Lamborghini, FTV, Shoppers Stop and McDowell’s Signature in the past. Karan was also voted as ‘Top Fitness Model’ by Hindustan times Brunch magazine in March 2018. In early 2018, Hindustan Times had while also calling him a ‘Knockout’. The term and its abbreviated form K.O., is used in full-contact combat sports to denote what is usually the match or fight-winning move. Soon later,  his colleagues in the industry started referring to him as K.O. It just so happened that Oberoi’s initials also spelled K.O., a fact that makes him partial to the nickname. As someone for whom fitness is way of living than a passing fad, being called K.O. is honourable . I personally like the boxing connotation of it, and imagine myself ‘knocking out’ my competition!” jokes Karan. Now because majority of people know him more by his nick name “KO” therefore it has become quite imperative that his digital branding is done as Karan Oberoi (KO) or just “KO”.

By TIS Staffer
the authorBy TIS Staffer

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