The city witnessed 26% increase in home sales in
the last quarterdemonstrating solid demand- coupled with corresponding decline
in inventory, the possibility of price increase in the coming months and
quarters is significant
The
spread of the pandemic and the subsequent lockdowns last one year cast
uncertainties across sectors including real estate. However, when the unlock
phase began, real estate proved to be one of the sectors that was quick to
bounce back. With home being the centre of all activities, the pandemic
heightened the consumer desire for bigger and better homes. Moreover the
uncertainty quotient for the sector reduced with consolidation in the market.
Customers started preferring reputed developers since the element of trust and
assurance of quality and delivery was a given. Financial benefits such as lowest
interest rates in a long time and the stamp duty cuts in Mumbai presented a
golden opportunity to customers wanting to buy a home and this resulted in
record sales.
Mumbai market showed robust growth
Mumbai
the financial capital of our country has always been at the forefront in terms
of both demand and supply of real estate. With a booming urban population,
Mumbai will continue to see a sustained demand for good quality housing
projects from not just first time home buyers but also those looking to upgrade
their lifestyle. As a market it has always been one of the top markets for
investors owing to the decent rental yields.
Given
the favourable factors, during the Oct to Dec 2020 and Jan to Mar 2021,
developers across top tier cities in India reported robust sales. As per a
report released by PropEquity, sales or absorption of housing units rose by 21%
across top 7 cities in India in Jan to Mar of 2021 to 1,05,183 units versus
87,236 units in Jan to Mar 2020. Mumbai
region witnessing an increase of 26% in home sales in the same period at 41,323
units.
While
the second COVID 19 wave and the resultant lockdown in the state may have put a
halt in this upward momentum, experts are of the opinion that itÂs a temporary
lull and there is a latent demand which will convert to
sales as soon as people are able to visit sites. The sales momentum will also
be supported by the interest from the NRI market. As per a report by 360
Realtors, NRIs invested $13.1 billion in the Indian real estate market in FY 21
and this is further expected to grow at 12%. The reduced home loan rate as well
as the weakening of rupee has presented a good opportunity those residing
overseas to invest in real estate in India.
Decline in inventory plus rising cost of raw materials could result in
price rise
Given
the fact that the market has witnessed consolidation post the NBFC crisis of
2018, increasingly we will have only the top developers launching new projects
in the market. This will further ward-off the chances of surplus inventory
crowding the market and may drive up prices. The report by PropEquity pegged a
40% decrease in new supply or launches of housing units in Mumbai in January-March
2021to 59,737 units compared to 1,00,343 units year ago. Another factor that
may likely cause the prices to go north is the increase in the prices of raw
materials like cement and steel.
What are consumers looking for?
With
the pandemic enforced work-from-home and online education demands, consumers
are looking for bigger homes in projects that also offer open spaces and
amenities to unwind. They are willing to pay premium for projects by grade A
developer as they can be assured of timely possession and quality of
construction. Developers on the other hand are also providing additional
benefits to consumers to complement the lower rate of interest charged by banks.
Recently, a leading developer extended the Maharashtra governmentÂs lower stamp
duty benefit that was applicable till 31st March 2021 for a limited
period and announced that they will bear the differential amount. This will
enable homebuyers who may have missed out on it earlier to purchase their dream
home.
The
real estate sector has been one of the top contributors to the economy and the
impetus provided by the government to help boost sales bear testimony to this
fact. Post the market consolidation following the NBFC crisis, the sector is
now shaped by reputed developers who have deep understanding of growing in a planned
and disciplined manner and this will ensure that the coming decade is arobust
one for the sector.