Olitia Foods Pvt. Ltd. has entered into a partnership with UK-based Greanleaf Trading Company for distribution across UK and the rest of Europe.
In the first phase, the distribution will span over UK and then venture to the other European countries. This agreement has been done for a substantial amount of olive tea. Greanleaf plans to approach stores like Tesco and Sainsbury’s.
This was announced at press conference in Jaipur addressed by Directors, Olitia Foods, Mr. Dharampal Garhwal and Ms. Sarika Sawhney. Also present on the occasion were Director, Greanleaf Trading Co., UK, Mr. Gurdeep Singh and Tea Expert, Mr. Avijit Dey.
Olitia Foods has brewed up an alternate to green tea. After years of research, they have come up with the world’s first processed olive tea. This is the first time in the world that machinery has been tailor-made for crushing, tearing and curling of the olive leaves.
It was in 2007 that the Rajasthan government began cultivating olives considering that the climate there was suitable for olives. With the help of technology from Israel, olives were planted on 5000 hectares of land.
An MoU was signed with Olitia Foods Pvt Ltd in 2016 for producing olive tea. Olitia Foods had promised an investment of Rs 10 crore for the purpose.
Laboratory tests have confirmed the presence of a strong antioxidant called Luteolin in olive leaves that can even help prevent several types of cancer — blood cancer, prostate cancer and ovarian cancer. After the studies and lab tests confirmed these properties of the olive leaves, the decision to process them was taken. It will medically benefit those who suffer from mental stress, cardiac disease.
Mr. Dharmpal Garhwal, Director at Olitia Foods, hopes to better the condition of farmers by involving them in the cultivation of olives with the State government. With the introduction of exotic crops, farmers are no longer dependent on the conventional crops. They can earn more profits for their efforts. Unlike other crops, olive plants don’t need soft water which is scarce in Rajasthan. Since olives don’t sprout throughout the year, olive tea leaves give farmers more income as these grow back in 40-50 days.
The olive tea is called a modern day elixir because its health benefits are more than any other tea. Packed with antioxidants, this tea clears the skin of toxins and carcinogens. It energizes even when it has no caffeine. It reduces wrinkles, acne and gives the skin a young glow. It eats away cholesterol and reduces blood pressure. It improves immunity and hence prevents cold and flu.
Olitia Foods is looking forward to give the world a modern day elixir, the olive tea. They have also received proposals from various countries including the USA and from the Gulf for MoUs. This product being produced by the farmers of Rajasthan will reach all across the globe.
Olitia Food Pvt. Ltd. is a venture to bridge the gap between a farmer and the market. They are enabling the farmers at the grassroots’ level by helping them produce better with simple organic methods.
The olive seeds were sowed in cocopeat for the first year in a laboratory controlled environment. After this, these plants were transferred to the field. The ideal sized leaves are crushed and dried to produce the olive tea.
The olive refinery is operational in the state at Bikaner, also the country’s first. The tea comes in several flavours such as lemongrass, holy basil, exotic, and mint. More flavours like ginger and tulsi will be introduced shortly.
Research has shown than olive reduces risk of cancers as olive tea has anti melanoma effect which provides protection against cancer at an early stage and prevents the growth of cancerous cells in human body.
Olive leaf extracts reverses the cardiovascular stress and chronic, disease-causing inflammation. The LDL-cholesterol levels can be reduced by a high dosage of olive tea extracts. Hydroxytyrosol present in olive leaf extracts helps in keeping the heart healthy.
Olive Tea leaves is also said to fight multiple viruses effectively. Cough and cold which has been a run-of- the-mill problem and has no conventional cure, can be easily relieved by consuming olive tea. Olive tea can act as a medicine for other viral diseases such as flu and herpes. It is rich in antioxidants and benefit the body by neutralizing and removing the free radicals from the bloodstream as it contains numerous phenols that neutralize the action of free radicals.
Olive tea extracts are found to have oleuropein which helps in relaxing the blood vessels, prevents the formation of blood clots and helps in reducing the systolic and diastolic blood pressure significantly. It has been found out that olive tea extracts have been used to amplify the power of immunity system of the body.