In today’s decade where technological advancements are taking place in every sector, sometimes the workings of software, gadgets or applications become monotonous. This happens because of a lack of imagination. Currently, even the ‘short video platforms’ are very much in trend, but despite being a plethora of them, there is still the element of uniqueness missing.  However, it is certain that all one requires is zeal and a desire to bring out something new. One such platform that lets one bring out the creativity they behold within, with their innovative platform is Sharara, which is powered by Techjet.

The short video platform that works around the motto of ‘Create, Share, Connect’ holds a user base of more than 18 million. Their community ‘Shararatis’ consists of members across all age groups. Irrespective of age, every user is welcomed with open arms and is given the chance to showcase their immense talent, while each of them is valued highly. They give every content curator an equal space to create content, which further reaches the right audiences because Sharara is an easy discoverability platform. Additionally, the platform also provides guidance and tips from field experts to help newcomers in producing original content. Along with letting people become content creators, Sharara also creates monetization opportunities for some of them whose content stands out from the crowd.

One of the biggest factors that assisted Sharara in standing out from the rest is the fact that the team behind its ideation has been in the industry for quite some time. In early 2016, team Techjet came up with a job search app that helped aspirants with guidance to go in the right direction and find their desired career. Then further in the year 2017, an EdTech startup app came into existence that offered in-depth career guidance to the youth of Maharashtra and until now it has more than 100 thousand downloads. Irrespective of getting success, the team never stopped learning and incorporating trending elements, as a result in 2018 they developed an OTT platform which made it to the top 3 trending video players list. Fast forward to the year 2019, Techjet came up with Sharara- the short video platform to help people bring out their creative side.

Talking about Sharara,  Vishal Sultane, the founder and CEO says, “Constraining ourselves to one thinking pattern is where we fail our minds, remember it is meant to be curious and learn new things. The passion and the spark are hidden inside everyone, however, only a few can turn that spark into a fire and reach unimaginable heights. To achieve something, a person does not have to understand rocket science; rather by simply doing what they love the most, they can be thriving. The same was the idea behind Sharara, through which we aim to bring out people’s creative side. With simple tools and an easy-to-understand user interface, the short video platform has created a space for everyone to showcase their hidden talent for content creation. With Sharara, we can, you can and everybody can.”

With the motive of providing nothing less than excellence, Sharara provides powerful creator tools to its users. They have a rich music library, amazing filters to add to the glamour of every creator, advanced camera features to upgrade the shooting experience, special effects like reverse & slow motion, along with video & sound editors to help the content mark an impact and the content creators can further collaborate, learn and support each other. Even for the audience, they have an algorithm that helps them find quality yet personalised content. Techjet’s eagerness to explore introduced them to the latest Gen-Z technologies like Web3, AR, and VR which they are planning to incorporate in each of their applications. In the near future, the team is planning on combining virtual reality with Sharara, so that creators can make videos in a virtual environment and have an even wider spectrum of prospects.