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T20 Cricket Tournament to Promote Sanitation

To promote a nationwide initiative that aims to build a social movement for sanitation and toilet use to end open-defecation in India, the International Cricket Council (ICC) Cricket for Good and UNICEF in partnership with BCCI has launched the ‘Team Swachh Clinics’ during the ICC WT20 tournament. To mark the occasion, the ICC WT20 Men’s and Women’s trophies traveled on the Nissan Trophy Tour float through the streets of Mumbai. Exhilarated fans got the opportunity to photograph themselves with the ICC WT20 Trophies. A specially designed double-decker bus carried the children from a local NGOs and Indian cricket teamplayer Sameer Dighe and Diana Edulji.

The Indian cricket players interacted with fans as the cavalcade made its way to photograph themselves with the ICC Trophies. Playing cricket-based games with the children along with advocating the use of toilets, Sameer Dighe and Diana Edulji engaged with the children when sharing cricketing tips and discussing the importance of hygiene and sanitation in the specially designed Team Swachh WASH clinic set up inside the Wankhede Stadium. Calling the initiative a ‘social movement for sanitation’, Ms. Caroline Den Dulk, Chief of Communication, UNICEF India said: “The idea of team and team play is at the core of the Team Swachh initiative and it leverages the vast passion of the sport in the country to advocate toilet use and save lives of children.”

The ICC WT20 Host City Tour visited each of the venues in Dharamshala, Mohali, Delhi, Kolkata, Nagpur, Chennai, Bangalore and Mumbai that will host the ICC WT20 matches. Present and former Indian cricket players from women and men team advocated for open defecation free india during the ICC world T20 trophy tour that travelled across 8 cities in India. The players are Rishi Dhawan in Dharamshala, Gurtheerath Singh in Mohali, Yuvraj Singh and Pawan Negi in Delhi, Umesh Yadav in Nagpur, Manoj Tiwary and Mythali in Kolkata, Dinesh Karthik in Chennai, Venkatesh Prasad and Jhulan Goswami in Bengaluru and Sameer Dighe and Diana Edulji in Mumbai. Earlier in October 2015, the ICC Cricket For Good and UNICEF launched a five-year global partnership in New York. They decided to engage the broader cricketing community to empower children and adolescents. In particular, during the many ICC events over the next five years, they will develop and implement various community outreach programmes and initiatives in collaboration with coaches, cricketers and cricketing personalities.”

By TIS Staffer
the authorBy TIS Staffer

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