ÂWe have the technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.  Pierre Omidyar

Digital marketing services have become increasingly popular in the past few years. As appealing as it sounds, businesses are still sceptical about its efficacy, especially the old brick-and-mortar business. But that hasn’t stopped new brands from making way for themselves with a digital marketing strategy behind them. While the older companies struggle for reaching new heights of success, the newer ones have no problem multiplying their sales. It is a baffling strategy that has transcended the traditional marketing mechanisms. The digital marketers in highlight today, Mr. Pankaj Goswami and Mr. Ankit Singh, reveal why digital marketing is the most rewarding strategy to scale up brands.

Mr. Pankaj Goswami is a devout practitioner of digital marketing services to help brands rise to the surface. He has collaborated with numerous small-scale startups and assisted them to add a significant chunk of sales and revenue. He explains, “Being oblivious about digital marketing is like sabotaging your business from the root. Traditional marketing channels are costly. So costly that small brands cannot even imagine putting their limited funds on them. With no other viable option in sight, I suggest most clients integrate digital marketing into their marketing strategies. You cannot expect to hand out flyers and boost the sales of a business. There is intense competition in the market, whatever niche you try to adopt. With such an intense tussle for outreach and presence, digital marketing comes to your rescue with all the necessary ingredients you need for success. I have built many small-scale brands from the ground up, and I can assure you digital marketing was the most economical solution for them.”

Ankit Singh and Pankaj Goswami are Google certified blogger and digital marketer without any prior training. Both are also expert in Google Analytics, Facebook ads, SEO & website traffic management.  Due to their dedication to work, they are generation 30 Million FB traffic 14 million Instagram traffic approx.

Mr. Ankit Singh has more tricks up his sleeve when it comes to digital marketing strategies. He is an experienced blogger who has run numerous successful blogs pertaining to education, technology, and lifestyle in the past. All of those blogs were monetized and now act as a passive income for him. He hasn’t shed the inclination for blogging but now tries to balance his time between digital marketing and blogging. He has firm thoughts on the success behind digital marketing. He says, “businesses perceive digital marketing as a sheer form of advertisement whereas it is much more than that. The level of engagement and relationships that digital marketing can cultivate is far beyond any other means of communication. Advertisements employing celebrities are a great tactic, but it is inky relevant for brands with an existing consumer base. For small-scale businesses or upcoming brands, it is an uphill task to connect with their audience. Let’s take Pepsi as an example. It is an already established brand that doesn’t need to go the extra mile to convince its consumers. However, for a new beverage brand, first of all, they have to find their audience and convince them about using their product.”

He further adds, “If you advertise on traditional media like TV, radio, billboards, etc., the engagement rate is immeasurable. However, digital marketing is quite the opposite. We have clear stats on what demographic to target and measure the response rate of our audience. Digital marketing is a subtle way to market your product rather than bombarding all the population with meaningless advertisements. It is more than just advertising, and it strives to build a bond with the consumers, learn about their problems and improve their flaws. “