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Think North Consulting: Building India’s most admirable brands makes them one, too

Think North

Branding, marketing communications and marketing technology firm Think North Consulting carves out a niche for itself in the impact space.

Innovative firms that develop clean technology to deliver safe water, future-facing organizations that further the cause of women leadership, young companies that promote sustainable farming and production practices — these are just some of the impact-driven brands that Think North Consulting services.

A dynamic young brand themselves, Think North Consulting was established in 2019 with one unique mission — to leverage their expertise to help companies make a difference. True to its purpose, it has attracted and aligned itself to brands that create the biggest impact across the globe. Think North Consulting helps these organizations create their brand identity, establish their digital presence and spread awareness about how they are making a socio-economic difference.

The Think North Story

Ever since its inception, Think North Consulting has kept its sight firmly set on a path that takes it ‘Upward, onward, inward’. The firm’s founder Anuradha Agarwal is a self-confessed optimist who believes in the power of introspection and being true to yourself. When she set up Think North Consulting in 2019, she decided to tap into what she knew were her strengths.

Her strategic planning capabilities and acute media intelligence had already earned her some recognition as one of the country’s Top 3 Marketers Under 30 — she was a Young Lions Finalist (Marketing) in 2018 and 2019, as well as a Young Spikes Finalist (Media) in 2018. In addition, an advanced program in AI-Powered Marketing from IIM-Calcutta, coupled with an M.Sc. degree in Communication and Entrepreneurship from the University of Nottingham, had also given her extensive know-how in marketing technology. Anuradha brought these strengths together to establish Think North Consulting — the digital consulting, marketing communications and marketing technology firm that takes brands upward, onward and inward.

From the beginning, Think North Consulting was powered by relationships. Their very first team was made up of a handful of trusted digital experts who all shared immense faith and belief in each other’s capabilities. They were backed by a few trusted clients who offered unwavering support. Together, they worked tirelessly to establish the young firm and build it up from the ground. The team was always genuinely invested in their clients’ journey — picking up their passion, developing in-depth knowledge about the business vertical and adding a unique marketing spin to each brand. Sometimes they would foresee an effective

strategy before the client even realized its need. This practice of going beyond corporate SOWs and adding a personal touch is what helped Think North Consulting attract so many clients from within the impact space. By the beginning of 2020, they had already set themselves apart as a firm that goes the extra mile to drive results.

The 2020 Test of Faith

2020 was a challenging year for many brands — and Think North Consulting was no exception. As retainers were slashed and marketing budgets pared down, Anuradha had a new priority. She had to keep her team’s morale up so that they could continue trusting their own capabilities and keep doing what they do best.

Her optimism and empathy, together with her introspective, human-centric leadership approach worked again. The team leveraged every bit of their cumulative expertise to think on their feet, improvise and adapt, even as the crisis unfolded to reveal new complexities every day. Together, they enabled clients to identify their strengths and reinvent themselves in a way that would help them stay relevant. For some clients, this meant going digital for the very first time. For those in the essential services space, this meant navigating the crisis with a reimagined brand strategy that would enable them to continue their operations as seamlessly as possible. These efforts worked, and clients discovered unexplored new opportunities for themselves. Even in the tumultuous year, Think North was named the ‘Communications Leader of the Year (2020)’ and Anuradha made it to Business Mint’s list of ‘30 under 30 in Marketing and Advertising (2021)’. The firm was named ‘India’s Most Admirable Brand (2021)’ by The Brand Story, and was featured with a digital publication in Forbes, India.

Thinking North, today and always

Today, Think North Consulting’s own goals are very closely aligned to that of their clients — they want to use their expertise to contribute towards a better world. They are always excited by the opportunity to work with impact-driven brands, women entrepreneurs and innovative young startups to help them amplify their voice and influence.

Right from the beginning, Anuradha and her team have always maintained a strong focus on constantly educating themselves and updating their skills to offer the best marketing

know-how to their clients and partners. This has not changed through the years. The team is currently establishing themselves in the Marketing Technology (MarTech) space, in order to be able to craft even more efficient strategies for clients.

“It is rare to work with so many digital experts who are all individually committed to growth and improvement. It makes the atmosphere very creatively fulfilling.”- Sanhita Mukherjee, Content Strategist

“Delivering value without compromising on our values is the mainstay of Think North Consulting.”- Saif Ansari, Senior Account Executive

“Creative quality and ethics — these are two things that are never compromised here at Think North Consulting, come what may. This is something that sets us apart.”- Sachin Rane, Art Director

“Power and kindness is what we at Think North Consulting stand for, and this also helps us thrive every day!”- Anuradha Agarwal, Founder (Think North Consulting), Director (JanaJal)

Anuradha herself is involved with an organization that develops technological innovations designed to give all communities equal access to essential resources. She has played a role in training young minds through speaker sessions at Jindal Business School, and various Young Accelerator Programs. She has also been part of prestigious sessions with the industry experts and world leaders at Horasis India and Asia Meeting (2020) and Horasis Extraordinary Meeting (2021). Enabling equal opportunities for women in corporate and entrepreneurial spaces is another cause that is close to her heart. She is a part of several female mentorship programs through which she guides and advises young girls with ambitious dreams.

Our website www.thinknorth.co.in

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Ravisha Poddar
the authorRavisha Poddar
Writer

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