In developed economies like North America and Europe, mechanisms like Âside hustle have naturally evolved, which denotes a part-time job or a second job that employees undertake from another company on an hourly basis. A side hustle is typically done online to avoid the dual commuting to different offices. Needless to say, side hustles that get massive projects done through hundreds or thousands of such part-time workers, require a robust IT infrastructure, which is perhaps the reason why India has been a slow starter in this regard.

Now, Bengaluru based health technology startup, Vieroots Wellness Solutions, is all set to change this landscape by becoming IndiaÂs first organized side hustle provider. Reflecting the place from which this side hustle will be delivered, the company has named this digital platform as Vieroots ÂWOHO. Started only months back, the health tech firm has already attracted high profile investors including Bollywood actor and noted startup investor Suniel Shetty. The concept, which goes much beyond a typical side hustle, has already won hundreds of early adopters due to several reasons.

Vieroots Wellness Solutions core product is an Artificial Intelligence-powered mobile health app, EPLIMO, which stands for Personalized Epigenetic Lifestyle Modifications. This app, which is available for both iOS and Android, is the first such solution in India, and one among the handful of such solutions worldwide. Personalized Lifestyle Modifications, based on each personÂs genetic and metabolic profiles, stands at the cutting edge of wellness research today, as such personalized changes, when properly practiced, can even be Epigenetic, which means it can keep lifestyle diseases for which one has genetic susceptibilities, at bay.

 Vieroots Wellness Solutions other products include research-based and scientifically validated nutritional supplements. Here too, Vieroots products are at the cutting edge of medical research.  They also tap into the latest nutritional science, which is all about restoring the health of the gut microbiome, as a huge volume of research is now emerging which shows dysfunction of the gut microbiome is behind almost all lifestyle diseases.

With such research-based and technology-led interventions, Vieroots Wellness Solutions is a purpose-driven company that helps its customers to take charge of their wellness, enabling them to live long and stay young with high productivity through biohacking techniques, or in other words, lead a Âsuperhuman life of peak performance. 

Vieroots Wellness Solutions is the brainchild of Sajeev Nair, who has been a serial entrepreneur in various fields including wellness, direct selling, information technology, education, hospitality and more. Sajeev Nair has been a pioneer in India in direct selling, having entered the scene as far back as 1998, and having built up some of the largest direct-selling networks in India for international brands. He later became IndiaÂs pioneering biohacker, wellness consultant and peak performance specialist, and in marketing Vieroots products, he has steered clear of the pitfalls of conventional direct selling and adopted a highly evolved international model, called Direct Selling 5.0. 

As a purpose-driven company, Vieroots replaces the push or hard-sell model with a new pull model, in which its Lifestyle Consultants are equipped to intelligently share information using the content-rich WOHO platform, about the companyÂs products and solutions through social media and other tech-led sales funnels in a highly targeted mode. Since all the products are genuinely useful and unique, as well as scientifically validated, this, in turn, creates the pull factor from the customers side, which the Lifestyle Consultants need only to address and fulfil. This model, when consistently pursued, generates word-of-mouth publicity and produces sustained business for the Lifestyle Consultants with little to no extra effort.

 WOHO also includes custom-made direct-selling software that enables all kinds of selling aids, prospecting tools, database tools, follow-up and logistic tools, calculators and performance monitors for each Lifestyle Consultant and his or her network. Also included is an effective Customer Relationship Management (CRM) module that ensures that customer needs and queries are taken care of properly and in a timely fashion. Reducing the workload of Lifestyle Consultants is the availability of Artificial Intelligence-powered and personalized bots that take care of routine queries and affairs.