New Delhi: Power Gummies, the famous new age, hair & nail vitamins doing rounds on instagram and all social media platforms these days are working towards breaking the old conventional way of consuming vitamin tablets by launching tasty chewable vitamins in the form of gummy bears.

First time in India, the new multivitamin product range is said to provide essential nutrients that supplement the dietary deficiencies of our body in a tasty and chewable way.  Power Gummies carter to today’s young and conscious generation and also provides them an alternative to hefty salon treatments for hair enhancement.

The company aims to combine vitamin and mineral to furnish all the nutritional requirements in a form of chewable gummy candies. It promises to bridge the nutritional gap in an individualÂs diet mainly created due to changing lifestyle and food habits. These gummies fight deficiency of vitamins in the body that affect hair growth and metabolism in adults and decreased immunity,  stamina, energy and overall growth in children.

Divij Bajaj, Founder and CEO, Power Gummies, said, ÂPower Gummies are conceptualized with an aim to revolutionaries the hair care and healthcare industry, replacing the difficult to swallow pills with tasty and chewable multivitaminsÂ.

The picture perfect biotin yummy bear, saw immense support from celebrities like: Sara Khan, DipikaKakkar, Jankee Parekh Mehta, Karishma Tanna, Neha Marda, Hiba Nawab, Sonal Vengulekar, Suyyash Rai, Kishwer Merchant, Nishtha Gandhi (Delhi based Blogger) for its sweet taste and serious hair helping results. Authenticating the campaign, celebrities used the hashtag #PowerGummyOhSoYummy to share their experiences with their social media followers.

According to the information, Power Gummies crossed more than 2 million impressions over all social media platforms strengthening the number of followers on Instagram. The brand bagged about Â1000Â orders as the reviews were crediting the blue gummies for significantly less hair fall, thicker strands and an overall healthier look.