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Influencers Are Arguably The Most Powerful Force In Fashion Marketing; Santwinder Singh Waraich

Fashion is something that comes from within. Santwinder Singh Waraich is a classic example of it who claims to be the first Sikh fashion influencer. Based in Chandigarh, he is a fashion mentor as well as an international model. The way he carries himself whether to be in traditional or western attire has a great impact on the youth across the globe. He has gained a lot of recognition among the top brands of India. Some of the branded campaigns he has worked include Skechers India, Flying Machine, Daniel Wellington, Superdry, Jack & Jones, and several other sports and nutrition brands. 

At a very young age, Santwinder has achieved a lot. He was born on November 17, 1992, in Fatehgarh Sahib. His father Gurnam Singh is a farmer and his mother Harwinder Kaur is a homemaker. He has two siblings, one elder sister, and a younger brother. Their childhood was spent in a village due to their father’s profession of farming. However, their mother made a choice to move to Chandigarh to give them a good education. Singh completed his secondary education from Guru Nanak Public School and later attended Punjab Technical University to study Civil Engineering.

Who knew that life had some other plans for him? In his 20s he realized that his passion lies in the fashion industry. He considers his mother to be a big inspiration in his journey of being a fashion influencer. He began his blogging career when he was in college. With having a unique style of his own, many of his classmates took fashion advice from this Sikh fashion expert. On April 14, 2014, he presented himself as a fashion blogger on Instagram and he received a great response. There has been no looking back for him since then.

Within such a short span of time, he has earned a lot of achievements. He has been featured in world’s largest wedding magazine, Asiana International Wedding Magazine and has also been featured on several publications like ScoopWhoop, MensXP, and India Today to name a few. Santwinder Singh Waraich was also ranked among the top 13 desirable men in Chandigarh.

While he has 122K followers on Instagram, his YouTube channel has 170K+ subscribers. Well, that’s what the fashion industry has given this man. Talking about the style he believes, “Style is a reflection of your own attitude and personality” and we totally agree with him.

By TIS Staffer
the authorBy TIS Staffer

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