Amar Patel Explains “How Instagram Can Be Useful In Business Networking” - The India Saga



Amar Patel Explains “How Instagram Can Be Useful In Business Networking”

Indian American Businessman Amar Patel shares his top tips for Instagram networking success. Amar Patel, 27, oversees the strategic direction,…

Amar Patel Explains “How Instagram Can Be Useful In Business Networking”

Indian American Businessman Amar Patel shares his top tips for Instagram networking success.

Amar Patel, 27, oversees the strategic direction, Manufacturing of goods, fulfillment and Social media growth for companies with sales that exceed 20-million per year, many listed on the INC 500 and Forbes list.

So what’s the secret to work with such large companies at such a young age? HeÂs a young Indian American businessman whoÂs realized the value of building quality relationships and quality products. Patel has managed to build a powerhouse network of contacts worth over $15 billion via Instagram marketing.

PatelÂs story is both motivational and replicable, and I had the privilege of meeting with him recently to learn some of his tricks of the trade. Here are some key takeaways from my chat with him.

1. The power of a direct message

The direct messaging function, or ÂDM, as itÂs often called, is one of the simplest ways to reach out on Instagram. The biggest reason most choose not to utilize this feature is fear of rejection. We often far too quickly assume that if we send a DM, it wonÂt be read or will be denied, and it wonÂt provide any value.

If we choose to let go of our fears and chase our goals in life, then we will come to realize that rejection simply doesnÂt matter. Patel actually reached out to me via direct messaging, and it wasnÂt automated, as you might expect from large companies or people with big followings.

It was real, it was personal, and therefore, it resonated with me.

The best thing you can do when using the direct messaging feature is to keep it authentic and simple. Even something as brief as, ÂI love your photos and what youÂre doing with your page. Excited to follow along!Â

2. Outreach through value

Above I talked about keeping it authentic; this next point brings that rule home even more. If youÂre consistently reaching out to people you canÂt bring any value to, youÂll come off as inauthentic.

Furthermore, this will bring little or no value to your business. One way to bring value to those youÂre contacting is to offer a compliment. Letting people know you appreciate what theyÂre doing and the positive impact it has on the world is always a good idea.

Encouragement feels good. And when you bring value to others, it will come back to you in some form. Just ask yourself as youÂre reaching out to others on Instagram: What value does this bring them?

3. The money is in the research

PatelÂs rule of thumb is this: TRY FAIL TRY FAIL and do it a few more times, take away experiences from your failures to make sure that your clients and potential clients are educated from real experiences you yourself needed to go through so that they do not need to.

What does this mean? Research, research, research. This is the key to Instagram outreach.

This only builds on our last two points. When you know the individual youÂre reaching out to, youÂll seem authentic (have I drilled the word Âauthentic into your brain yet?), and you will know how to positively impact and bring value them.

If you reach out to someone without having first cared enough to learn about him or her, this will only result in failure. YouÂll have already lost them within the first few words of your attempt, as Patel says.

The more you know, the better youÂre able to adequately address peopleÂs challenges and convey the solution you can provide.

4. Rejection is a part of life.

Remember that little fear of rejection we talked about earlier? Get rid of it  yes, even if youÂre getting ready to message someone on Instagram with a huge following and a verified profile.

Everyone started somewhere, and most of these Âcelebrity Instagrammers remember this fact and know that it took hard work to get where they are. Usually, theyÂre more than happy to connect with you, especially when you prove that you have something worth looking into.

If you donÂt contact these people simply because of fear, you could be missing out on many opportunities that would have offered you great potential. DonÂt be afraid of rejection, and donÂt be afraid to hear the word no.

If you present the correct message, coupled with interesting content on your page, they will want to know more about you.

Patel told me that some of the most successful people he knows who are worth hundreds of millions of dollars have fewer than 30,000 followers on social media. DonÂt be afraid to reach out, no matter the size of their following.

5. One powerful direct message

All it takes is one powerful direct message. Well, I lied  it takes more like 100 direct messages. But if you get one answer back from one of them, then you win. Your goal here should be engagement and connection.

If you can engage and connect with the right people  even if they donÂt directly contribute to your business  chances are that in the long run, theyÂll know someone who can contribute.  Never bypass a relationship simply because your business doesnÂt necessarily benefit from it today, but can be massively rewarding in the near future. Business is an art and all greats take time and persistence..

As Patel put it, all you need is one answer, one conversation, to work your way into a network that could lead you to many people with similar interests, and in turn, further networking connections and continuous qualified referrals.

Twenty-seven Patel is a total inspiration both to me and other millennials in our world today. I hold a great deal of respect for him and his work.

I look forward to seeing all of his future ventures. And as Patel so graciously taught me, let go of your fear, donÂt be afraid to hear the word Âno, be authentic, be yourself, and start reaching out!