Crafting Comfort: The Future of Footwear in India
An article by Gagandeep Kohli, CEO of NoStrain India is the world’s second-largest footwear producer, after China, as was previously…
At first
glance, Reetika Gupta may seem like a regular young mother but when you visit
her handle on Instagram, you will see the poised social media influencer who is
making her mark on the digital world with her motivational and positive
thoughts. Surprisingly, she never planned on becoming an influencer, it just
came on naturally after becoming a mother.
As the world is slowly trying to heal itself from the scars
of the pandemic, it is now more than ever that we need to have a positive
outlook in life. This is where influencers like Reetika are playing a major
role. Times can be tough, especially for new moms who are trying to find their
identity as a mother, wife, and as a woman. Reetika seeks to spread positivity
and motivate these women by engaging with them through her own honest
experiences.
Her Instagram handle mommybaby_luv is all about
spreading love and positivity to fellow humans like her. It began with posting
pictures of her son with her truthful thoughts and experiences, slowly it
started gaining attention and before she could realise, more and more people
connected with her through her page.
ÂI want to reach as many people and
touch as many lives as I can. We learn so much from life, it is only natural
that we pass on our learnings to the community. Social media has been a great
medium for me to do this.Â
– Reetika Gupta, Lifetstyle and Mom Blogger
It was her son Abeer who inspired her to become an
influencer, and ever since, he has been her constant source of motivation.
Reetika also runs her family business Doublerbags, which promotes using cotton
and canvas bags rather than single use plastic bags; all while maintaining her
social media presence. In 2018, she started a group named Âmomstreasuree with
fellow mom bloggers, for those moms who looking for some motivation in their
life. In this platform, she provides fruitful session/meetups in association
with international/national brands to guide them properly, push them to
maintain their social media track. Managing her family life, business, and
social media is surely no cake walk, she credits her success to her family, who
have been really supportive to her.
ÂMy only purpose to be on Instagram is
to connect with people and to spread positivity and happiness.Â
says Reetika Gupta.
Her positivity and honesty in whatever content she shares,
is what connects with people and sets her apart from fellow lifestyle and mom
bloggers. Amidst the predisposed negativity on social media, ReetikaÂs
self-motivation and positive vibe are infectious. It seems she doesnÂt just put
out content for the sake of consistency. She really plans her stuff and shares
thoughts that she believes would influence and impact her followers in a
positive light. Reetika often collaborates with renowned brands like FirstCry,
Dyson, Dabur, Hamleys, Ferrero Rocher, and Nickelodeon to name a few, she feels
these products or associations will really benefit her followers. She also has
many such collaborations lined up for the near future.
Reetika Gupta is a mother, a businesswoman, lifestyle and mom blogger, an influencer, but most importantly a loving human being. She aims to continue this journey of motivating people through positivity with all her heart. If you are a regular on Instagram, this is one account you should definitely follow. Find her on https://www.instagram.com/mommybaby_luv/
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