Sarafa Bazar India, a pioneer in the jewellery sector, has officially launched its state-of-the-art B2B e-commerce platform, marking a significant evolution in how jewellers source and purchase products. The platform is set to empower small and large jewellers alike by enabling them to access ready stock designs, buy in smaller quantities, and streamline their procurement process—all at the click of a button.

From Listing to E-Commerce: A Game-Changing Transition

Previously, Sarafa Bazar India operated as a B2B listing platform, where jewellers could search for jewellery designs and directly contact manufacturers and wholesalers. While this model catered to big buyers who deal in bulk quantities, smaller retailers often found it challenging to meet the minimum order requirements.

The introduction of the e-commerce platform addresses this gap by allowing jewellers to purchase as little as 5 grams of jewellery from Sarafa Bazar India’s ready stock. This move democratizes access to high-quality jewellery designs, providing even small-scale jewellers with the opportunity to compete with larger players in the market.

“Our earlier platform was a valuable resource for big buyers seeking manufacturers. However, we realized the need to serve smaller jewellers who couldn’t meet bulk order requirements. The new B2B e-commerce platform bridges this gap, ensuring every jeweller, irrespective of size, has access to the best products,” says Archit Jain, Founder and CEO of Sarafa Bazar India.

Empowering Jewellers Across India

The platform not only broadens the reach of jewellery manufacturers and wholesalers but also simplifies the purchasing process for retailers. By integrating WhatsApp into the platform, Sarafa Bazar India has ensured even non-tech-savvy users can browse ready stock designs and place orders seamlessly.

Early Success and Market Impact

Since its soft relaunch in May 2024, Sarafa Bazar India has already delivered over 200 orders across India, with a total weight exceeding 5,000 grams of gold jewellery. The platform’s annual recurring revenue (ARR) has crossed ₹10 crore within just six months, highlighting its rapid adoption and the untapped potential it addresses in the market.

A Vision for the Future

Sarafa Bazar India’s new model aligns with its mission to make the jewellery trade more inclusive and accessible. By combining its legacy of connecting jewellers with manufacturers and the convenience of e-commerce, the platform is redefining the B2B jewellery landscape in India.

For more information, visit https://shop.sarafabazar.in