With multiple Indian netizens expressing displeasure on tweets from KFC Pakistan on February 5 and the previous one, the American fast-food behemoth KFC has found itself in a difficult situation. #BoycottKFC began trending on Twitter today (February 7) after multiple Twitter users shared a year-old message from KFC’s Pakistan operation about Kashmir on February 5, which was commemorated in Pakistan as “Kashmir Solidarity Day.” Pakistan is commemorating the day to show its support for Kashmiri separatists in India.
On Kashmir Day last year, KFC Pakistan tweeted, “We stand united this Kashmir Solidarity Day, to realize their right to independence.” The handle also tweeted a photo of mountains with the words “Their yearning for freedom is heartfelt,” Kashmir written in a font with barbed wires below, along with the message. “You never left our minds,” says this year’s tweet, “and we hope that the future years bring you serenity.” A picture with the words “Kashmir belongs to the Kashmiris” is underneath it.
Some Twitter users claimed that the corporation had no right to do business in India because the hashtag was trending. Some people demanded that the firm be prosecuted. As one commenter put it, “I’m pleading with the federal government and the state governments to take severe action against all KFC India locations and order them to close down. They are not permitted to conduct business in India.” “International corporations should recognize that Pakistan is exploiting them, their investment, and their brands as a weapon against India’s Kashmir,” another wrote. It will have a negative impact on business.”
KFC India has apologized after a Facebook post from KFC in Pakistan asking for solidarity in Kashmir caused a commotion. The fast-food restaurant chain stated that it honors and respects India and will continue to serve all Indians with pride.
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