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Vivo Extends Investment to Rs 7,500 crore in Make in India

With the expansion in manufacturing set up, Vivo India, the global smartphone brand opens over 40,000 employment opportunities for people across the country. The company boost to do so as they have recently announced an additional investment of Rs 3,500 crore in its upcoming manufacturing facility. 

The investment plan will be carried out in four phases across two projects. Project 1, phase 1 will be ready to roll out by September next month with a capacity of more than 8 million, making the total production capacity to over 33 million. The Phase 1 of the facility will also create an additional employment of over 2,500 making the total employment in vivo manufacturing facilities over 10,000 employees. This investments makes vivo as one of the top investors for the state of UP.

Speaking on the development, Director-Brand Strategy, Vivo India Nipun Marya said, “We at Vivo have been wholly aligned with the ‘Make in India’ initiative and have stayed committed to strengthen our manufacturing operations with the right investments. The new facility will help meet the growing demand for vivo smartphones in the country. As part of our long-term plans for India market, brand Vivo will contribute not only in form of economic growth and technology, but also towards skilled labour and jobs for the vast talent pool of the nation.”

The brand’s total investment for manufacturing devices in India will be at Rs 7,500 crore after this investment. Following the Make in India commitment, all vivo devices are manufactured at their existing Greater Noida plant. 

In an aggressive mode of expansion in the country, Vivo has embarked on a ten year plan to boost the economic growth for smartphone sector. 

Road Ahead

Not only this,According to latest GfK Q2 report, Vivo India recently registered an overall market share of 20.5% (by value) in its overall India sales. This year vivo will be completing five glorious years in the country and will continue to build a strong foundation to create a successful long-term brand in India and continuously bring value proposition products backed by an aggressive marketing strategy. 

Vivo entered India in late 2014. With a strong focus on “camera and music”, vivo has established itself as one of the top smartphone brands in India. Manufacturing in Greater Noida, the company caters its services to over 539 cities, in 27 states and 5 union territories backed by more than 550 service centres in India. 

By TIS Staffer
the authorBy TIS Staffer

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