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In the ever-changing world of digitalization, social media has been the prime source of inspiration for everyone. Be it for fashion, beauty, content creation or entertainment, social media platforms have a great reach to connect to a larger audience. Aditya Patel aka Adii Bhai has been entertaining everyone with bang-on content across the web space.
The Ahmedabad-based influencer’s videos are relatable and hilarious with most of his content having a comedy face filter. He says, “I draw inspiration from day-to-day activities and create content with a pinch of humour and comedy. That’s what the audience wants today. Relatable videos have always worked on social media, and as a creator, I ensure trying to add the fun element in them.”
Apart from Gujarati videos, Aditya creates content in the Hindi language. It is perhaps one of the reasons that his fanbase has accelerated all over the country. In the last few months, Adii Bhai’s fans have increased drastically. With a family of more than 180K followers, the actor has flourished as one of the promising names on the internet.
Earlier in 2022, he was featured in a music video titled ‘Meri Maa Kaha Hai’. While the emotional song got great appreciation from everyone, Patel feels blessed to be a part of the heartwarming track. Moreover, 2022 was a fruitful year for the digital creator as he took the content game a notch higher and started his apparel brand ‘ENH’ (Evu Na Hoi).
When asked about the idea of starting a clothing line, the digital creator said, “It was always on my bucket list. I wanted to have a brand that would define my work. The saying Evu Na Hoi became a part of my content, and eventually an identity as we launched the clothing line.” Now that Aditya has garnered popularity on the internet, he aims to enter the film industry.
His first OTT project was Nitin Vaghela’s Gujarati web series ‘Ka.Kha.Ga’ where he portrayed the role of a security guard. On the professional front, the actor is in talks for music videos and a web series. Till now, things are in the development stage until the digital creator makes an official announcement about it.