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AIWA enters Indian market; All set to bring new-age consumer electronic products

Aiwa Consumer Products LLP has recently launched a slew of state-of-the-art Consumer Electronic products in the India market. The company boast of selling Premium SMART 4K Ultra High Definition LED TVs, SMART Home Audio systems, wireless Headphones, and personal audio products, with unparalleled features soon in the Indian market.

Not only this, to keep up with the rapid pace of technological advancements and product development in today’s market, AIWA will introduce its unique and innovative products. The company promises these products to be simple, affordable, user-friendly and equipped with the latest technology. 

Product launched

The products launched by AIWA include a 55″ QLED Smart TV and a 43” Ultra HD Smart TV, among six other variants. The major highlights of the LED panels include Quantum Dots Light Emitting Technology, Superlative Resolution, Quantum Smart HDR, Android OS with voice command technology to be introduced soon. Prices for the LED TVs range from Rs.7999 to 1,99,000 for the end customer. 

AIWA also unveiled a wide range of SMART Home Audio systems, Voice-Enabled Bluetooth speakers and Personal Audio products. The company is aiming to sell about 200,000 units per annum.

Why India?

Speaking on the development, Jeffrey Alan Goldberg representing AIWA internationally, said, “We decided to launch this great brand in India because this is one of the most dynamic markets in the world with huge potential. While there are many other products in the market, the ability of the Indian consumer to lap up the most innovative technology is unmatchable. Moreover, the sense of nostalgia when it comes to AIWA is strong here, and I am sure India will embrace the new brand identity.”

Strategy for India Market

Elaborating on their strategy for India, Manmit Chaudhry, Managing Director, AIWA India, said, “We believe in working relentlessly to provide Indian consumers with a wide choice of products with innovative, advanced features that meet specific requirements across different demographics and price brackets. This launch is the first step in that direction and will cater to the ever-evolving expectations of our target audience for simple and affordable technology products. We plan to invest approximately over Rs 200 croresin the coming years.”

About Aiwa India: 

Japan-based consumer electronics brand, AIWA has been associated with a lot of ‘Firsts’ in its journey since 1951. The brand operates with the penchant to add something new and hence, provides the latest innovative technology that is affordable, simple and friendly. The company has been delivering dynamic Microphone, Radio Cassette Recorder, Sync Operation Stereo System, Auto-Reverse Headphone, Mini-component System, to name a few.

By TIS Staffer
the authorBy TIS Staffer

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