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Feel Pretty: Looking through Priyanka Sarmacharjee’s beautiful eyes

The eye is probably the most beautiful thing God has ever created. A lens more powerful than any camera in the world, the eye is human beings’ windows to the world to see God’s earth in its full beauty and colour. All the brain’s creativity gets triggered after the eye sees beauty. It is one of the most important organs of the human body and is extremely beautiful.

Eyelashes and a young girl

A woman’s beauty is often measured by her eyes. For centuries, poets have written poems and songs, praising the beauty of the lover’s eye. The eyeball, the eyelashes. Long eyelashes are considered a sign of beauty in most cultures. Indian women, especially, are known for the beauty of their long eyelashes.

From her childhood itself, Priyanka Sarmacharjee was in love with her eyes. She would look close into the bedroom mirror and notice the colour of her eyes, the pupil, the long eyelashes. But unlike other girls, her friends, who would playfully compare the length of their eyelashes, Priyanka had other ideas in mind. She wanted everyone to have beautiful eyelashes just like her, be as pretty.

Priyanka was already dreaming big of making the world prettier. She needed a brand to let others look through her eyes.

The Inspiration and the dreams

As Priyanka grew up, she understood, not everyone could naturally have long eyelashes, lashes that would curl up beautifully, or just as arranged. As a professional in the beauty and makeup industry, she understood the importance of eyelash extensions and realized the poor quality of eyelash extensions in Indian market. By this time, she had come to know of influencer Huda Kattan and her brand Huda Beauty. While Priyanka transformed many brides, tycoons and actresses, she was almost apologetic for the eyelash extensions she was using. Many of them were harmful. Priyanka dreamt of taking the matter in her own hands. She would herself market such eyelash extensions that would be of premium quality, just like those of Huda Beauty. They would be cruelty-free, locally-made but of global standards.

The other thing she was extremely frustrated about was the quality of makeup brushes available in India. Brushes are the most basic equipment for a makeup artist and just as a painter can’t bring out his emotions, his art, his colours without a good brush, makeup artists, too can’t express themselves without a good quality brush. Priyanka thought she would bring a cruelty-free premium range of brushes that would suit every skin. Would match everyone’s budget.

Feeling pretty

Priyanka Sarmacharjee knew she had to go big. She was preparing herself up for her big dream in Bangalore and did her MBA in marketing while launching her brand Feel Pretty. Soon, Feel Pretty came into the market as a must-go-to store for any beauty enthusiast. She started bringing affordable beauty products in the market. For this, Priyanka launched her own brand name, ‘P’. P-LASH and P-BRUSH came to the market as the premium range of eyelashes and beautiful makeup brushes. While P-LASH is in the similar quality range of Huda Beauty’s lashes, the brushes under P-BRUSH brand could match brushes like Proarte’s or PAC’s. With zero animal testing, and a lot of affordability.

The next big thing

As the CEO of Feel Pretty, Priyanka Sarmacharjee always dared to dream big. Still in her early twenties, she is already operating all across India. Probably that is the reason why her brand has been nominated among India’s 500 best MSMEs. With her products available online now on major e-commerce sites like Flipkart and Amazon, it looks like Priyanka Sarmacharjee will soon be at the top of the sights for everyone. After all, she is putting so much to make others look into her eyes.

By TIS Staffer
the authorBy TIS Staffer

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