Today, the Punjabi film industry is one of India’s fastest-growing regional film industries. With its unique blend of language, music, and culture, Punjabi films have gained a loyal following not just in India but also in other countries like Canada, the United States, and the United Kingdom, where there is a large Punjabi diaspora. The Punjabi film industry has undergone a significant transformation in recent years, thanks to the advent of new technologies and the rise of innovative distribution companies like GK Digital.
Founded in 2018, GK digital has quickly emerged as the leading player in the Punjabi film industry and music labels, providing a platform for the distribution of Punjabi films worldwide. In just a few short years, GK Digital has revolutionised the industry by bringing new ideas, strategies, and technologies to the table. In the fast-paced world of entertainment, digital platforms have become increasingly important for both filmmakers and musicians to reach their audiences. As more and more consumers turn to online streaming services and music apps, it’s become clear that the future of the industry lies in digital distribution and companies like GK Digital have been diligently working towards the same.
GK Digital is the brainchild of Gurpiar Singh aka Guri and Keval Singh aka KV Dhillon. Guri realised that there was a significant gap in the Punjabi film industry in terms of digital distribution and decided to fill that gap by launching GK Digital. The company’s primary goal is to provide a platform for the digital distribution of Punjabi films and music labels that would cater to the needs of a global audience. One of the key advantages of working with GK Digital is its expertise in digital distribution.
The company is currently handling the top labels such as Geet MP3, Jatt Life Studio, Even Records, Harf Cheema and Music Factory. They have a deep understanding of the various online platforms and services, including Spotify, Apple Music, Wynk Music, Amazon Music, JioSaavn and YouTube Music. This allows them to create tailored distribution strategies that are optimised for each individual project, maximising exposure and revenue potential. GK Digital had previously worked with prominent music labels such as Yo Yo Honey Singh, Rehaan Records, Desi Melodies, Mankirt Aulakh and Royal Music Gang and Also Some Artits Like B Praak, Jaani, Hardy Sandhu, Jassi Gill.
GK Digital’s approach to film distribution is unique and innovative. The company uses a data-driven approach to identify the target audience for each film and creates tailored marketing campaigns to reach that audience. This approach has helped the company to achieve remarkable success, with many of the films distributed by GK Digital breaking box office records. Some of the top movies online are distributed under the GK Digital banner, like the famous box office success Qismat, a Punjabi movie starring Ammy Virk and Sargun Mehta. Additionally, the company worked with many top Punjabi films in the digital distribution sectors, such as Shooter, Lover, Jatt Brothers, Rabb Da Radio, Chobbar, Kaka Pardhan, Sikander 2 and Harjeeta.
With an ever-growing catalogue of films and music, GK Digital has established itself as a force to be reckoned with in the industry. They work with both independent and established artists, providing them with the tools they need to succeed in the digital age. The company also managed the Punjabi industry’s famous songs, such as Lehanga by Jass Manak, Prada by Jass Manak, Nira Ishq By Guri and many more. One of the key factors that set GK Digital apart from other distribution companies is its use of technology. The company has developed a sophisticated digital distribution platform that allows filmmakers to distribute their movies worldwide quickly.
Another key factor that has contributed to GK Digital’s success is its focus on content. The company has an excellent eye for quality content and works with filmmakers to ensure that their films meet the highest standards. This approach has helped GK Digital to build a reputation for distributing feature films and music labels that are not only commercially successful but also critically acclaimed. GK Digital is a rising star in the Punjabi film industry for digital distribution and music labelling. Their commitment to transparency, fairness, and expertise has already made them a trusted partner for many in the industry. As the entertainment industry continues to evolve, GK Digital will undoubtedly play a significant role in shaping the spectrum of film and music distribution.