Lockdown has had a huge impact on all our lives, but digital marketer Arvin Subramanian has used it to his advantage to become a best-selling author with his book  Get Vocal for Local!

Through his book, ÂGet VOCAL for LOCALÂ, Arvin offers solutions pertaining to digital marketing and content development to brands, marketers as per the need of the hour  Getting Local!

Digital Marketer Arvin Subramanian released his first book ÂGet VOCAL for LOCALÂ, this Wednesday. The book revolves around how brands should localize their digital content to reach regional audience. The book analyses online consumption patterns of regional users and offers corresponding strategies to win them over. The solutions provided in the book come in handy for brands who look to go local!

Speaking about his journey of writing the book, Arvin says, ÂWith Lockdown, there was a dull phase. Not much was happening and it became frustrating over a point of time. ThatÂs when I started to focus on building my personal brand. Writing a Book is usually a long, time consuming process. But the lockdown situation, helped me focus and Fastrack that processÂ.

Arvin didnÂt stop with just releasing his book, but also made it the Number 1 Best Seller, by marketing it effectively. However, it comes as no surprise, as the book itself is about digital marketing strategies. About the efforts to make his book, Âthe Best Seller – Arvin says, ÂThe secret lies in the research. The Book deals with a very niche subject. The selection of the subject went like this: Marketing  Digital Marketing  Regional Digital Marketing  Regional Digital Content Marketing. This is an unexplored territory. Thus, the positioning of the book, played a huge role in winning over the audience.Â

Apart from the positioning, Arvin also came up with multiple video teasers about the chapters and also indulged in influencer marketing. About his marketing strategy, Arvin says, ÂThe idea was to cater directly to the target audience. I had taken guest lectures, pre-release seminars and fire side chat sessions to media management students. The video bytes from such sessions helped me to put various teasers about the chaptersÂ. He has also put out the first two chapters as ÂFree to read for potential buyers, to have a sneak peak of the book.

About the theme of the book – Arvin considers getting local is a critical step in todayÂs scenario. With new users from regional, rural markets joining internet on a daily basis, it is important that a brand communicates to them in a relevant manner. Through his book, Get VOCAL for LOCAL, he offers practical solutions pertaining to digital marketing and content development to brands as per this need of the hour.

He concludes ÂEarlier brands could work out a central strategy, that could be implemented across all regions. But with todayÂs internet scenario, it is necessary that it communicates in the language and the style that would suit the regional audience. Only then brand communications can be successfulÂ.