Branding, marketing communications and marketing technology firm Think North Consulting carves out a niche for itself in the impact space.

Innovative firms that develop clean technology to deliver safe water, future-facing organizations that further the cause of women leadership, young companies that promote sustainable farming and production practices — these are just some of the impact-driven brands that Think North Consulting services.

A dynamic young brand themselves, Think North Consulting was established in 2019 with one unique mission — to leverage their expertise to help companies make a difference. True to its purpose, it has attracted and aligned itself to brands that create the biggest impact across the globe. Think North Consulting helps these organizations create their brand identity, establish their digital presence and spread awareness about how they are making a socio-economic difference.

The Think North Story

Ever since its inception, Think North Consulting has kept its sight firmly set on a path that takes it ‘Upward, onward, inward’. The firm’s founder Anuradha Agarwal is a self-confessed optimist who believes in the power of introspection and being true to yourself. When she set up Think North Consulting in 2019, she decided to tap into what she knew were her strengths.

Her strategic planning capabilities and acute media intelligence had already earned her some recognition as one of the country’s Top 3 Marketers Under 30 — she was a Young Lions Finalist (Marketing) in 2018 and 2019, as well as a Young Spikes Finalist (Media) in 2018. In addition, an advanced program in AI-Powered Marketing from IIM-Calcutta, coupled with an M.Sc. degree in Communication and Entrepreneurship from the University of Nottingham, had also given her extensive know-how in marketing technology. Anuradha brought these strengths together to establish Think North Consulting — the digital consulting, marketing communications and marketing technology firm that takes brands upward, onward and inward.

From the beginning, Think North Consulting was powered by relationships. Their very first team was made up of a handful of trusted digital experts who all shared immense faith and belief in each other’s capabilities. They were backed by a few trusted clients who offered unwavering support. Together, they worked tirelessly to establish the young firm and build it up from the ground. The team was always genuinely invested in their clients’ journey — picking up their passion, developing in-depth knowledge about the business vertical and adding a unique marketing spin to each brand. Sometimes they would foresee an effective

strategy before the client even realized its need. This practice of going beyond corporate SOWs and adding a personal touch is what helped Think North Consulting attract so many clients from within the impact space. By the beginning of 2020, they had already set themselves apart as a firm that goes the extra mile to drive results.

The 2020 Test of Faith

2020 was a challenging year for many brands — and Think North Consulting was no exception. As retainers were slashed and marketing budgets pared down, Anuradha had a new priority. She had to keep her team’s morale up so that they could continue trusting their own capabilities and keep doing what they do best.

Her optimism and empathy, together with her introspective, human-centric leadership approach worked again. The team leveraged every bit of their cumulative expertise to think on their feet, improvise and adapt, even as the crisis unfolded to reveal new complexities every day. Together, they enabled clients to identify their strengths and reinvent themselves in a way that would help them stay relevant. For some clients, this meant going digital for the very first time. For those in the essential services space, this meant navigating the crisis with a reimagined brand strategy that would enable them to continue their operations as seamlessly as possible. These efforts worked, and clients discovered unexplored new opportunities for themselves. Even in the tumultuous year, Think North was named the ‘Communications Leader of the Year (2020)’ and Anuradha made it to Business Mint’s list of ‘30 under 30 in Marketing and Advertising (2021)’. The firm was named ‘India’s Most Admirable Brand (2021)’ by The Brand Story, and was featured with a digital publication in Forbes, India.

Thinking North, today and always

Today, Think North Consulting’s own goals are very closely aligned to that of their clients — they want to use their expertise to contribute towards a better world. They are always excited by the opportunity to work with impact-driven brands, women entrepreneurs and innovative young startups to help them amplify their voice and influence.

Right from the beginning, Anuradha and her team have always maintained a strong focus on constantly educating themselves and updating their skills to offer the best marketing

know-how to their clients and partners. This has not changed through the years. The team is currently establishing themselves in the Marketing Technology (MarTech) space, in order to be able to craft even more efficient strategies for clients.

“It is rare to work with so many digital experts who are all individually committed to growth and improvement. It makes the atmosphere very creatively fulfilling.”- Sanhita Mukherjee, Content Strategist

“Delivering value without compromising on our values is the mainstay of Think North Consulting.”- Saif Ansari, Senior Account Executive

“Creative quality and ethics — these are two things that are never compromised here at Think North Consulting, come what may. This is something that sets us apart.”- Sachin Rane, Art Director

“Power and kindness is what we at Think North Consulting stand for, and this also helps us thrive every day!”- Anuradha Agarwal, Founder (Think North Consulting), Director (JanaJal)

Anuradha herself is involved with an organization that develops technological innovations designed to give all communities equal access to essential resources. She has played a role in training young minds through speaker sessions at Jindal Business School, and various Young Accelerator Programs. She has also been part of prestigious sessions with the industry experts and world leaders at Horasis India and Asia Meeting (2020) and Horasis Extraordinary Meeting (2021). Enabling equal opportunities for women in corporate and entrepreneurial spaces is another cause that is close to her heart. She is a part of several female mentorship programs through which she guides and advises young girls with ambitious dreams.

Our website www.thinknorth.co.in

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No one knows where life is leading them. For some, life starts only after completing education when they decide some aim for their future or when they start working 9-5 and earn some penny. But for creative minds, life begins so early when they are in teenage as they have dreams to achieve as well as passion to fulfil what they want. Meet one such top-notch digital enthusiast who at a very young age, with consistent hard work achieved his dream of becoming a known personality in the Digital Marketing industry.

Manish Yadav, a young mind, supremely talented and a very hard working person who decided from the start that one day he will be going to Mark his spot in the Digital Marketing Industry. He started his journey with true dedication and enthusiasm and a focused mind. When he embarked on the journey to expand his skills, he was just 16.

Manish is a creative-minded digital expert who helped a lot of businesses and Influencers to grow on a world-class level. With his extraordinary social media strategies, brands like Truecaller, Mitron, Bumble, Paisabazaar, Livpure, Alt Entertainment and many more approached him for their social media growth and audience management. At a very young age, Manish realised his dreams and potential and today he is one of the most successful Digital Experts of India.

Profession:

Manish Yadav is a Digital Expert as he is a Digital All-rounder due to his incredible skills in Digital Marketing, Social Media Strategy. He is also an E-commerce expert and a well-known Entrepreneur as he founded an extraordinary Digital Marketing company named DigiX Solution Media Pvt Ltd.

Achievements:

His Digital Marketing Company “DigiX Solution Media Pvt Ltd” has successfully worked on over 100s of projects in just 2 years. And with his dedication towards his passion, he has also built a super active network of more than 7 million audiences over social media platforms like Facebook and Instagram.

Manish began his journey while pursuing bachelors of science from CSJM University, Kanpur in Uttar Pradesh. He plays an important role across a wide range of Digital Marketing. He is also known as Meme Marketing Expert. This middle-class boy turned out to be the game-changer of the Digital Marketing world. He excelled in the field of social media marketing with his intelligence, Skills & passion.

With his accumulating skills, he also commenced attaining knowledge towards E-Commerce. He expanded his skills in this field at such a level that he’s currently running two profitable E-Commerce Business. But this is not the end, according to him, there’s a lot to achieve, this is just the beginning.

Connect with him: Instagram.com/imanishydv

When 2020 has struck millions of companies on the verge of shutdown, a new mattress brand has hatched out of it. Born (in the early 2000s), Roma Puf started its journey to provide the industry with the best it can offer and has lately been treated as a test bench for the company to fulfil its dream project of providing the material that has the outstanding performance to cost ratio. Led by the leaders of the second generation of well-known foam making company, Madhav Cotex; Aarsh Jain is the young Founder of this brand.

The enthusiastic and high-spirited, Mr Jain believes to bring a completely different outlook to the bedding and furnishing industry in India. Building a job opportunity for many of the workforces in the village regions and employing many of the skilled craftsmen, Roma Puf is made out of hardship, talent, and the best technology. And the brand just took its offerings to cosy new heights, with a totally revamped line of mattresses. The most important factor however is that the brand sets the millennials as its target audience. Youth are seen as the future of today, innovators in technology, dialectal and “cool” which reflects the very message of the brand- Cool, Stylish, Resilient, and of course Advanced Tech Designs.

Roma Puf which goes with the tagline ‘For Happy Hours’ is coupled with technological innovations & gelling up with industry standards. With a different focus on the products, Roma Puf caters to an extensive range of products like reversible comforters, toppers, etc. With every single product being manufactured in India, the brand emphasizes applying more sustainable technologies like Solar Power for the entire manufacturing house very soon.

Mr Jain who happens to believe in the sustainable and green growth of the company shares his ideology “Bringing money to your community for resources is a zero-sum game, rather bring down the cost of resources to benefit all”. From minute detailing to designing with keeping quality intact, Roma Puf surely seems to be a brand worth having credence for.


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New Delhi: Prime Minister Narendra Modi was administered the first dose of the Covid-19 vaccine on Monday morning at AIIMS, Delhi.

Post receiving his first dose, he tweeted “Took my first dose of the Covid-19 vaccine at AIIMS. Remarkable how our doctors and scientists have worked in quick time to strengthen the global fight against COVID-19. I appeal to all those who are eligible to take the vaccine. Together, let us make India COVID-19 free!”

Today, with the country’s PM receiving the vaccine, the nation enters the second phase of the vaccination drive. The registration will start from 9:00 AM for senior citizens( above 60 years of age) and for 45-60 age of people with comorbidities.

Since many states encounter a sudden upsurge in the Covid-19 cases, this phase of the drives aims to cover 30 crores of the priority population who are most vulnerable to the virus.

Registration Process

For receiving the vaccination, an eligible person will have to register on Co-WIN 2.0 portal or through Arogya Setu App.

An individual can register as many as four beneficiaries through one mobile number. However, the beneficiaries will have to produce identity proofs individually. 

The center has listed seven different photo identity documents that can be produced by the beneficiaries during the vaccination process. The seven documents are:

• Aadhaar Card/Letter, 
• Electoral Photo Identity Card (EPIC), 
• Passport, 
• Driving License, 
• PAN Card, 
• NPR Smart Card and 
• Pension Document with a photograph

The first phase of vaccination received a lukewarm response from the people. Though the nation aimed to vaccinate 30 million health workers and frontline warriors but was able to achieve only half of them. The second phase aims to vaccinate a huge number of people.

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Don’t lose your hopes or step back, youngsters! Because, it’s completely possible to achieve your dreams and you can do it. It is proved once again by a young boy from a small town. Bhupesh Bansal, an engineering student who identified his passion and turned into an illustrator, is now working for various brands in India.

Bhupesh Bansal was born in a town named Bathinda in Punjab. He went on to pursue engineering and during this time, he learnt various skills related to digital creation like Adobe Photoshop, Adobe Illustrator etc. from the internet all by his own. He used to bear his own expenses and college fee during graduation. Gradually, he gathered the courage to make the transition, convinced his parents and stepped into the world of digital creation through social media.

He is presently working for various renowned brands like Parle, Lava Mobiles, Skore, Manforce, Amazon Prime Video etc. Everyone dreams of a life in spotlight, but only a few work for it. A few of his creations even went viral throughout the world. He is the author at RVCJ media. If you are an active social media user, there are very fewer chances that you haven’t come across a post from RVCJ media. He has also honed his skills in digital marketing and social media marketing. He assists various companies in achieving a better reach. His artworks and illustrations were featured in various news articles, appreciated by various critics and renowned bollywood celebrities even. He is planning to launch an animated series of his own and is working on a few campaigns as his upcoming projects.

“It’s never too soon or never too late to follow your dreams. Just put all your might into it.”, says the young Illustrator and Entrepreneur.

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The developments computerized move has brought are a shelter to humanity. From the high level advancements in cell phones to the easy shopping on web based business stages, innovation has surpassed difficult work in pretty much every circle of life. Coming in light is a brand, Star Link Communication, quite possibly the most believed Indian brands that yields Biometric Attendance System and Access Control System. 

Star Link Communication Pvt. Ltd. gives all the conveniences required for the smooth functioning of a workspace. The biometric machine is one of its sort to give all the fundamentals just as advance level computerization. This Indian Brand ensures to make manual work easy. Saving time and efforts, Starlink establishes a trust among its users with a variety of functions it provides:

1.  It has a leave management software that will make the task of keeping tabs on employees in case of absence or being late much easier. 
2. It provides an option to get your meals ordered via its canteen management software. Options for both prepaid and postpaid are available. 
3. Its visitor management software allows you to generate a photo-id card for the visitors.

What is new in this biometric system?

From discernible participation affirmation to an in-fabricated camera for visual confirmation of participants close by a unique mark perceiving module, everything could be found in this reduced and compact gadget. It additionally has a leave the board programming that will make the undertaking of monitoring workers if there should arise an occurrence of nonappearance or being late a lot simpler. 

Aside from all the previously mentioned highlights, Star Link Communication additionally gives a few features that are not originally found in a lot of devices: 

1. Contactless programming to information transmission. 
2. Incorporation of WiFi and GPRS modes for remote information move. 
3. Additional component in Bio face peruser is the Thermal Temperature Screening, which helps in checking a specialist’s prosperity by inspecting a person’s internal heat level while signifying the cooperation and demonstrating it on the screen. 
4. It offers a compensation guideline programming relying upon the quantity of leaves taken making the estimation interaction a lot simpler. 
5. They are controlled with the Internet of Things which helps in continuously getting and synchronizing the information. 

Star Link Communications is a brand to be trusted

Being an Indian Manufacturer, Starlink contains its in-house design and development team that works relentlessly to incorporate latest technology into their systems and solutions. Their dedicated team of experts stands tall in grabbing the latest trends that technology has to deliver. 

Furthermore, Star Link offers Customized courses of action depending upon the need of the customers. Their Design and Development offices are prepared to collaborate personally with another gathering to help re-do Hardware/Software as per the interests. Their administrations are spread everywhere in the country with the administrative center situated in New Delhi and the assembly unit at Solan. 

All things considered, Star Link Communications have cleared a path for the freshly discovered advances to redesign themselves during the digitization of this period. Making the manual work less complex and results savvy, they have indeed settled themselves as a confided brand on the lookout.|

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Press Release:

Aluminium’scontribution to enhancing the global competitiveness of the Indian metal industry: Mr Abhijit Pati

Balconagar, Korba, February 27, 2021:Mr. Abhijit Pati, CEO & Director of Bharat Aluminium Company (BALCO), a global pioneer in the aluminium& power sector, represented the company at the 58^th National Metallurgists’ Day (NMD) International Conference and 74^thAnnual Technical Meeting (ATM). As a leader and stalwart in the aluminium industry, he led the panel discussion on ‘Enhancing global competitiveness of Indian metals industries’ during the event.

Organized by the Indian Institute of Technology Bombay along with the Indian Institute of Metals on the theme ‘Seventy-five and aspiring for global leadership in Metallurgy & Material Engineering’, the event was attended by eminent industry leaders. The conference was organised with the prime focus on recent developments in the field of non-ferrous & ferrous metallurgy and business sustainability.

Addressing the audience & panel experts CEO & Director, Mr Abhijit Pati, said, ‘‘Aluminium industry is partnering with the government’s visionary initiatives of make in India, Smart Cities, Power for All, indigenous space programs, domestic value addition, creating jobs and SMEs in making our country a self-reliant nation. Indian aluminium Industry has generated over 8 lakh jobs directly and in-directly and developed over 4000 SMEs in the downstream sector. The clarion call of an Aatmanirbhar Bharat from our Honorable Prime Minister is seeing Indians working on a war footing to fulfil this vision. The aluminium industry has a strong output and employment multiplier effect on other key sectors. It has forward linkages with aviation, defence, auto, electricity, construction, packaging etc., and backward linkages with mining, refining, chemical industry, power, and machinery.’’

Mr Pati also emphasized BALCO’s continued efforts during the pandemic as aluminium is a metal of strategic importance to the country and a vital raw material for key industries like electrical distribution, transportation, aerospace, defence, building & construction, etc. As aluminium smelters needed to be operational 24*7, BALCO ensured the continuity of operations, keeping up this critical raw material for first use and end-use industry sectors.

Mr Pati stressed how the classification of the aluminium industry as a ‘Core Industry’, as recommended by NITI Aayog and Mines Ministry, and formulation of National Aluminium Policy (NAP) as recommended by NITI Aayog can place the aluminium industry on priority status. Also, the pricing strategy for raw materials – coal and bauxite, need to be restructured to solve the prevalent issue of raw material security. He also suggested the much-needed reforms on guidelines for boosting domestic scrap recycling and achieving quality standards for scrap usage/imports and ways in which export competitiveness can be enhanced in India through the Remission of Duties or Taxes on Export Products Scheme exclusively for the aluminium industry.

India’s 4th largest coal reserves and 5th largest bauxite reserves in the world along with its unique geographical location makes India a strategic location to become a major global low-cost aluminium production hub. Aluminium is one of the key growth sectors for India and possesses a huge potential to contribute as a wealth creator for the nation’s economic growth.

Bharat Aluminium Company Limited (BALCO) is India’s iconic aluminium producer. It is owned 49% by the Government of India and 51% by Vedanta Limited. Vedanta Limited is the world’s 6th largest diversified natural resources company and the largest producer of aluminium in India. BALCO operates a 0.57 million tonne per annum aluminium smelter in Korba, Chhattisgarh. It is also a leader in value-added aluminium products that find critical applications in core industries. With its world-class smelter and power plants, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.

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Hyderabad-based couple Rupal and Yogesh Gupta have taken to crowdfunding on ImpactGuru.com to cover the cost of Zolgensma therapy as their 2-year-old sonAyaanshis diagnosed with Spinal Muscular Atrophy (SMA) Type 1.

SMA is a rare genetic disease that attacks the baby’s nerves and muscles, and as it progresses, makes it extremely difficult for the child to carry out basic activities like sit up, lift their head, swallow milk, and even breathe. SMA is currently the leading genetic cause of infant death worldwide, and it affects 1 in 10,000 babies.

Currently, Ayaansh is of 2 years and 9 months of age and has a chest deformation called pigeon’s chest. The child requires physiotherapy daily for at least 4-5 hours. Baby Ayaanshis on a complete liquid diet as he is unable to swallow properly. On an average day, he vomits around 5 times. He needs BiPAP support for breathing for 12 hours a day and often suffers from sleep apnea. Even when he has a cough, the little boy needs a tube i.e. catheter to remove the phlegm.

The only ray of hope for Baby Ayaansh isZolgensma, a one-time gene replacement therapy. Commercially Zolgensma is available in the USA for approximately USD $2.1 million (INR 16 crores). But the world’s most expensive medicine is not possible to arrange for a middle-class couple like the Guptas.

This is the ideal time for little Ayaansh to take the medicine as it is only approved for children who have a bodyweight of fewer than 13.5 kilograms. Ayaansh’s weight is 10 kilograms. 

In a heartfelt appeal, Ayaansh’sparents said, “Please donate on our ImpactGuru fundraiser (https://www.impactguru.com/fundraiser/donate-to-ayaansh-gupta) to relieve little Ayaansh of the daily torture of his condition. Every small amount will be one step closer to the required amount. Even sharing this story on social media platforms will be of immense help.”

In three weeks, Baby Ayaansh’s ImpactGuru fundraiser has raised over Rs. 2.50 crore cumulatively contributed from 8,400+ donors.

Baby Ayaansh’s ImpactGuru fundraiser update on 19^th February 2021 read: “Cheers to you and us! We have crossed our second milestone by raising Rs. 2crore+ on Ayaansh’s fundraiser. We have 14 more milestones to celebrate together and then the biggest one- Ayaansh getting the world’s most expensive drug, Zolgensma.

Thank you, for your amazing response to our SOS call. Without your constant inspiration and love, we would have probably crumbled under the pressure of arranging Ayaansh’s life-altering crores. But we stand strong because we have you by our side.

Do keep sharing Ayaansh’s story to make it go viral. We need all your help to save our sweet boy and on time. Help us.”#AyaanshFightsSMAImpactGuru

Under the Forest Conservation Act, the Union Ministry of Climate, Forest and Environmental change has granted the approval of nearly 140 hectares of protected Western Ghats Forest land.  The permission has been granted for contentious double tracking of the railway line between the Castlerock Railway Station and the Margao Railway station in South Goa. The state is to lose 50,000 trees for the task. In a communication with the forest secretary, the MoEF has informed that the consent is being granted based on Goa’s request subject to certain conditions.

The letter of consent was issued on January 27 by Deputy Inspector General of forests M K Shambhu after the regional empowered committee ‘carefully examined’ the proposal and decided to grant an in-principle stage-I approval. The diversion of the forest land subject to conditions including transferring of money equal to the net present value of the forest land being diverted to the CAMPA funds for raising, maintaining the compensatory afforestation for the degraded forest land.

Curiously, despite the trees being felled in Goa on the windward side of the Western Ghats, the compensatory afforestation for these projects is being done in Sutagatti, Iddalahonda, Ramadurg, Kakati, Suldal, and Shigeholi villages of Gokak and Karkati taluks in Karnataka. 

The doubling of the railway line along the existing alignment is being opposed in Goa by some. The line will cut across the Bhagwan Mahavir Wildlife Sanctuary and Mollem National Park – the two are Goa’s oldest wildlife sanctuaries fearing that besides ecological damage, new construction will destabilize the vulnerable slopes of the Western Ghats mountain range and lead to landslides and other unforeseen consequences.

In 2010, the Ministry of Railways sanctioned the doubling of the existing 342 kilometers long Hospet-Tinai ghat-Vasco railway line in the states of Karnataka and Goa. The first phase between Hospet and Tinai ghat involved easier terrain atop that has already been completed. It’s the second phase between Tinai ghat and Vasco da Gama that involves crossing the steep slopes, raging rivers and the thick forest of the Western Ghats as well as densely populated areas of coastal Goa.

The railways have said there is no alternative to locating the project in forest land as the alignment invariably has to pass through the protected area. The authorities also announced mitigation measures in the form of four underpasses to allow for wildlife crossing for the railway project and an elevated viaduct at 13 locations for the highway. The railways have also claimed that it is not being done solely to transport coal but for the general ‘development’ of the region.

Prashant Kumar Mishra, the additional general manager of South Western Railways which is tasked with the project, had said last year, “It has been misconstrued that the railway line double-tracking is being done solely for the purpose of coal transport. Across the world, the focus is increasingly on non-conventional sources of energy.”

“In the year 2015-16 the South Western Railway carried 12 million metric tons of coal (per year) while in the year 2019-20 we have carried 9 metric tons of coal which is a reduction of 25%.”

Despite the clearances, the project is likely to encounter further legal hurdles on account of the staunch opposition before work begins.

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Rakesh Kumar Yadav, Originally from little Pradesh, has always been a huge fan of different kinds of games and sports.His main motive was to be a professional sportsman but because of some economical crisis in the past he was not able to do so. However, he never gave up on his dream and tried to establish himself in the same field through some other way. Almost eight years ago in 2012 he started his job as a former employee in Bangalore.This is where his journey begins.

Rakesh Kumar Yadav had the opportunity to deal with athletes and sportsmen on a daily basis since he was working in Puma. This will be relevant later because it added to his experience. Moreover, he had to meet up with a lot of young folks who wanted to really acquire the best sports gear but they could not because of two reasons, either they lacked the knowledge about all the good stuff or the did not have enough money to get the best gear. Since this is a problem that he himself had to face in the past, he completely emphasised with them and understood their current situations that were holding him back.This has become a problem because most of the young population do not receive help from their home becausr establishing a career in sports background is not considered very fancy, educational backgrounds are preferred. Hence calmer students start to feel demotivated and develop self doubting situations. Rakesh had to do something about this. Because, though his own dreams were shattered he could not let so many young athletes’ talents go to waste. It was now his goal to teach as many students as possible through his own experiences.

After years of working in Bangalore he decided to start his own sports Academy almost more than a year ago in 2019. Rakesh Kumar Yadav names thus Academy Deamz sports Academy. He soon started to support all the unprivileged athletes by providing them with opportunities at a lot of sports events, giving them correct details and information about the type of sport that they were interested in, providing them with motivation an a lot of support that they did not receive from anywhere else. This helped to boost the young students is efforts and they soon began to win big awards, ranks, and respect too. In the present times, we hardly find people like him who are willing to help out students and support them in dire times of need. Rakesh Kumar Yadav is one of those Humble down toward people who only no to do good voluntarily, without expecting much in return.

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