In developed economies like North America and Europe, mechanisms like ‘side hustle’ have naturally evolved, which denotes a part-time job or a second job that employees undertake from another company on an hourly basis. A side hustle is typically done online to avoid the dual commuting to different offices. Needless to say, side hustles that get massive projects done through hundreds or thousands of such part-time workers, require a robust IT infrastructure, which is perhaps the reason why India has been a slow starter in this regard.

Now, Bengaluru based health technology startup, Vieroots Wellness Solutions, is all set to change this landscape by becoming India’s first organized side hustle provider. Reflecting the place from which this side hustle will be delivered, the company has named this digital platform as Vieroots ‘WOHO.’ Started only months back, the health tech firm has already attracted high profile investors including Bollywood actor and noted startup investor Suniel Shetty. The concept, which goes much beyond a typical side hustle, has already won hundreds of early adopters due to several reasons.

Vieroots Wellness Solutions’ core product is an Artificial Intelligence-powered mobile health app, EPLIMO, which stands for Personalized Epigenetic Lifestyle Modifications. This app, which is available for both iOS and Android, is the first such solution in India, and one among the handful of such solutions worldwide. Personalized Lifestyle Modifications, based on each person’s genetic and metabolic profiles, stands at the cutting edge of wellness research today, as such personalized changes, when properly practiced, can even be Epigenetic, which means it can keep lifestyle diseases for which one has genetic susceptibilities, at bay.

 Vieroots Wellness Solutions’ other products include research-based and scientifically validated nutritional supplements. Here too, Vieroots’ products are at the cutting edge of medical research.  They also tap into the latest nutritional science, which is all about restoring the health of the gut microbiome, as a huge volume of research is now emerging which shows dysfunction of the gut microbiome is behind almost all lifestyle diseases.

With such research-based and technology-led interventions, Vieroots Wellness Solutions is a purpose-driven company that helps its customers to take charge of their wellness, enabling them to live long and stay young with high productivity through biohacking techniques, or in other words, lead a ‘superhuman’ life of peak performance. 

Vieroots Wellness Solutions is the brainchild of Sajeev Nair, who has been a serial entrepreneur in various fields including wellness, direct selling, information technology, education, hospitality and more. Sajeev Nair has been a pioneer in India in direct selling, having entered the scene as far back as 1998, and having built up some of the largest direct-selling networks in India for international brands. He later became India’s pioneering biohacker, wellness consultant and peak performance specialist, and in marketing Vieroots’ products, he has steered clear of the pitfalls of conventional direct selling and adopted a highly evolved international model, called Direct Selling 5.0. 

As a purpose-driven company, Vieroots replaces the push or hard-sell model with a new pull model, in which its Lifestyle Consultants are equipped to intelligently share information using the content-rich WOHO platform, about the company’s products and solutions through social media and other tech-led sales funnels in a highly targeted mode. Since all the products are genuinely useful and unique, as well as scientifically validated, this, in turn, creates the pull factor from the customers’ side, which the Lifestyle Consultants need only to address and fulfil. This model, when consistently pursued, generates word-of-mouth publicity and produces sustained business for the Lifestyle Consultants with little to no extra effort.

 WOHO also includes custom-made direct-selling software that enables all kinds of selling aids, prospecting tools, database tools, follow-up and logistic tools, calculators and performance monitors for each Lifestyle Consultant and his or her network. Also included is an effective Customer Relationship Management (CRM) module that ensures that customer needs and queries are taken care of properly and in a timely fashion. Reducing the workload of Lifestyle Consultants is the availability of Artificial Intelligence-powered and personalized bots that take care of routine queries and affairs.

As we are just getting over with the year 2020, digital media has been the most path-breaking field. Fighting all the challenges, digital marketing has emerged out to be the most successful marketing platform. It has become a legitimate career path with some real money into it. Social media marketing has made it even more interesting along with multiple rewards.

If there is one thing that has kept the world going despite the COVID-19 lockdown, it is the Internet. And it is the thousands of stories about Bollywood celebrities, startups and new innovations, facilitated by digital PR, that has made the internet a savior in these times.

Delhi-based digital expert Prateek Chandani started his own journey and co-founded Brand Casting, a 360-degree digital company. With having served more than 200 clients, the entrepreneur is going strong by setting a benchmark in the digital marketing world.

 He being so young himself has the most innovative perspective and mind towards the market trends. Hence, BrandCasting is not just about using digital marketing tools but to nurture your brand in a consolidated manner. They foresee all the media trends after keenly studying the digital marketing space. 

BrandCasting has the right set of eyes to analyze the insights and ideas and fuel your brand in a way to get ever-growing results. In a very short time, you would be receiving some unexpected results that may be leaps and bounds beyond time. They guarantee to follow all the unconventional ways to make your brand excel in your desired budget. They pour in all their love and passion for digital marketing which can be seen being reflected in their work. 

Especially in a country like India, we require more and more such a team of digital marketers to cater to the flooding demands of entrepreneurs. Making an organic use of the YouTube promotion channel, any brand can be sure of receiving genuine growth in terms of its brand name. Especially the startups that are in constant search of getting that digital presence is taken care of by BrandCasting from head to toe. For this, they have a team of highly skilled designers and SEO executives who will make you feel at home and satisfy with the quality of their work. 

BrandCasting especially takes care of the budding artists on the digital platform who are usually unaware of the rising competition in their art. Hence, they promise to earn that early edge in this fast pace digital space to leave that lasting expression on the audience. 

The working style is not very conventional and that’s what makes BrandCasting stand apart in the market. Within a matter of a few months, they have gained expertise through their varied and multiple clientele base. So, if you are looking for any of the digital marketing services be it SEO, SMO, PR, Content marketing, etc. then BrandCasting is more than happy to help you. With their committed efforts and a little bit of your patience, you are just a few times away from building a world-class brand of your own. 

New Delhi: The United Kingdom announced a surprise lockdown on Saturday in London and parts of the country due to the surge in the cases of the coronavirus disease after the discovery of a new strain of the Sars-CoV-2 virus, which causes Covid-19. The first mutation in the covid-19 strain was observed in September 2020 and it is believed to be 70% more infectious than the previous strain.

Several European Union nations and Canada have banned travel from the UK, and others were considering similar action to block the new strain of coronavirus which has been moving across southern England. Along with this France, Germany, Italy, the Netherlands, Belgium, Austria, Ireland, and Bulgaria all have announced restrictions on UK travel.

Amidst the panic that has been created due to mutations in the Covid strain, chief minister of Delhi Arvind Kejriwal urged the center to ban all the flights from the UK to ensure the safety of citizens. He tweeted, “New mutation of coronavirus has emerged in the UK, which is a super-spreader. I urge the central government to ban all flights from the UK immediately.”

Today, the Union Health Ministry has called up an urgent meeting of its joint monitoring group to discuss the mutated variant of Coronavirus. Union Health Minister Dr. Harsh Vardhan said that the Central Government is “alert” and are closely keeping an eye on each development about the discovery of the new strain of coronavirus in the United Kingdom. He added that the government had done everything important to handle the Covid-19 situation in the last one year and will continue to do so. He urged citizens of the country not to fall in perturbation, he said, “I would say this to all these imaginary situations, imaginary talks, imaginary panic… Don’t involve yourself in this”.

The country has observed an overall dip in the coronavirus cases being reported daily. Moreover, with the discoveries of vaccines being made, it was believed that life would go back to normal but with new strains arising, it will take a much longer time than expected.

Ms Chitwan Malhotra, the Executive Director of the United Nations Sustainable Development Goals (UNSDG) Health Partnership in Geneva and also Honorary Chairwoman IHD Marketplace Inc. (Innovative Healthcare Delivery) met with the First Lady of the Republic of Zimbabwe and Ambassador of Health, who is also the Patron of the Angel of Hope Foundation, Her Excellence Amai Auxillia Mnangagwa at the State House in Harare on the 16th of December 2020, to discuss a wide-range of issues relating to the establishment of state-of-the-art healthcare facilities and the availability of affordable medicines as well as pharmaceutical and surgical stuff in the country.

In a lengthy meeting, the two women, who share common passionate interests on quality health delivery to all communities, exchanged ideas on a number of issues regarding potential investments and public private partnership (PPP) in the health sector. In their spheres of operation, both women have been on the forefront of promoting SDG number 3, which aspires “to ensure healthy lives and promote well-being for all stages” including Non Communicable Diseases (NCDs) by 2030.

In her capacity as the Executive Director of UNSDG Health Partnership in Geneva, Ms Malhotra has been responsible for initiatives supporting national and regional civil society to drive improvements in NCD prevention and control, promote sports as a means to combat growing lifestyle diseases among youth and environmental health. On the other hands, Her Excellence, Amai Auxillia Mnangagwa, through the Angel of Hope Foundation, has been championing the promotion and provision of healthcare to disadvantaged groups of people, particularly children, women and the elderly in rural areas of the country

. In her introductory remarks, Ms Maholtra applauded the wonderful work that the First Lady is doing in promoting healthcare across the country. “Under your able leadership and with the support of His Excellence, we have seen you making significant strides towards uplifting the lives and promoting the healthcare of many ordinary Zimbabweans. Your work has made a difference and contributed much towards the promotion of SGDs and many across the regional and continent are taking lessons” Maholtra said in great admiration. She further indicated that due to the First Lady’s work, her organisation, IHD Marketplace, was ready to partner with the Angel of Hope Foundation to make sure that it scales up its work across the country. Among many other projects, which include to establish a Victoria Falls Hospital Project that is aimed at fostering and promoting medical tourism in the Zimbabwe, Ms Maholtra said that IHD Marketplace Inc. envisages to supply Pharmaceutical and Surgical materials to Zimbabwe from India. “These initiatives are very important in the sense that they ensure affordable-to-all and high quality public health facilities to the majority of Zimbabwean citizens” This is in line with her work as the Executive Director of UNSDG Health Partnership, where she oversees the drug access, vaccines and pharmaceuticals supplies at affordable prices in low and lower middle-income countries like Zimbabwe.

This is not the first time Ms Malhotra has shown her unconditional commitment towards the improvement of healthcare in Zimbabwe. In the past, Ms Malhotra, on behalf of the Ministry of Health and Childcare led successful price negotiations with global pharmaceutical companies to lower the price of medicines and vaccinations to Zimbabwe. More so, she is involved in the conceptualizing and rollout of Zimbabwe Presidential Fund, which was launched in New York in September 2019 during the 74th UN General Assembly.

The fund is also dedicated to improve access to essentials medicines for the most vulnerable population and by strengthening primary care, enable the communities to better manage the growing burden of NCDs. In return, the First Lady expressed her gratitude to IHD Marketplace Inc. for bringing these essential healthcare initiatives to Zimbabwe. She highlighted that the promotion of national healthcare has been at the centre of the President and government’s top priorities. “As a country we have encountered challenges in our health sector. Zimbabwe is under sanctions and this has had negative impact on the country’s health sector. Also, currently we do not manufacture medicines”, the First Lady said. These health challenges have been exacerbated by the emergence of Covid-19, which has affected Zimbabwe since March 2020. “As such, the IHD Marketplace Inc. has come at the right time, where various efforts are being put in place to improve the wellbeing of citizens”, she added. The First Lady further said that Zimbabwe is home to several traditional herbs and medicinal plants, which, IHD Marketplace Inc. and the Angel of Hope Foundation can collaborate on and manufacture various pharmaceutical drugs. “Through my work as the Patron of the Angel of Hope Foundation, I have to come to realise that women in Zimbabwe have expertise in different areas and are willing to learn new things that give them a living such as adding value and processing of traditional herbs into drugs”, the First Lady said. There is indeed a huge potential for investment in traditional herbs and the coming in of IHD will go a long way in promoting the health system of the country.

The idea of promoting medical tourism in the Zimbabwe, with the country becoming a SADC region Hub endowed with state-of-the-art multispecialty medical facilities, also caught the First Lady’s interest. She expressed her eagerness in seeing Victoria Falls becoming a medical tourist destination apart from just focusing on selling the majestic waterfalls, as it is now a City. President Emmerson Mnangagwa proclaimed Victoria Falls a city through Statutory Instrument 285 of 2020. Thus, the coming in of IHD Marketplace Inc. to promote medical tourism in Victoria Falls is well-timed and desirable. Ms Chitwan and Amai Mnagagwa ended by pledging to work hand-in-glove towards seeing improved provision of adequate and quality healthcare to the majority of Zimbabwe.

Interior designers and architects shape and transform spaces to give them meaning and purpose. With fast-changing lifestyle trends and environmental concerns, the industry is home to innovative and creative solutions. 

With urban design gaining prominence in the country, we take a look at Interior designers who are creating waves in the industry with their strong sense of aesthetics, design, and creativity. Interior Designer Syed Yusuf Ali are making waves in the interior decor space with their keen sense of aesthetics and creativity in Lucknow

Syed Yusuf Ali, a young interior designer – a new-age interior design studio in Lucknow. Yusuf has completed over many projects till now. He has a versatile portfolio with projects in hospitality, commercial, residential, and retail spaces.  In a brief period, Yusuf has made a mark in the Lucknow, with a body of work that blends the old with the new. He has designed spaces for many renowned names, and worked on providing creative solutions for boutique hotels and high-end retail stores. Believing strongly in sustainability, He also worked on designing The Many Projects, a 95 percent recycled and repurposed restaurant. Yusuf was appreciated many times from his clients for his outstanding work in the field of Interior Design.

Noori Ali is a renowned fashion, style and beauty blogger who hails from Lucknow, India. To show how people can be beautiful, trendy, stylish in every sense according to the latest trends of the moment is her goal

Noori aspires to be a source of inspiration for everyone who likes fashion and those who want to embrace this world. She actively blogs at, an Indian fashion blog for all like-minded people who believe that style runs in their blood and is as important as breathing.

In conversation with BHN NEWS Noori saidI always loved wearing stylish outfits since my childhood. I took that from my own. I was posting my outfits on various online portals for the past few years and was getting requests to start blogging. Initially, I ignored the requests due to time crunch. However, eventually I gave it a serious thought and started pursuing my passion for fashion with my blog.

I started blogging as a part time hobby while I was on a lookout for Job in new city (Lucknow). However, I received so much love from Lucknow that I never felt the need to go back to Job. I was overwhelmed and satisfied in my world.

 She further added I draw inspiration from anything and everything around me. It could be movies, fashion magazines, nature or blogs. I do not follow trends blindly. I take into consideration my body type and comfort before adopting a trend.

 The explosion of blogging and e-commerce has totally revolutionised fashion and brands approach to fashion.  Fashion blogs has a huge potential to influence big brands as they closely relate to people and street style.

 We live in a country where people have a very strong sense of pride in the way they dress. Comfort factor is an integral part of fashion, so pay due heed to it. Furthermore, know fashion trend by engaging in Eastern and Western cultures to get the best of both worlds. Said Noori Ali.

She further told to BHN NEWS about makeup that to me beauty is an energy that we all possess that comes from the soul and radiates through the skin and face.

ever since I was a child, I’ve always had a very curious mind and I was always very inquisitive! I’m fascinated by growth and nature and how it all comes to life with such vibrancy and perfection, textures of plants and soil, tree bark and the sheer unfathomable beauty of it all, I love architecture and art and the evolution of our generations and the boundaries we are pushing that creates something unique with every new era.

Eventually she said Explore the opportunities via the ultimate guide to digital marketing for fashion and makeup industry.

• Dispatches cross-stage marketing campaign with an advertisement that features Sourav Ganguly.
•  Regardless of his brand ambassador role, Sourav has moreover positioned resources into Classplus in his own ability.

December 14, 2020, Kolkata: Based out of Noida, Classplus, India’s driving stage for educators and helping coaching centres to go online, has uncovered that past Indian cricket skipper, Sourav Ganguly as its national celebrity endorser and their brand ambassador. Regardless of his part as brand mediator, Sourav has correspondingly positioned resources into Classplus in his own ability. 

To begin the coalition, Classplus has dispatched a cross-country crusade, the primary focus of this being an advertisement which features Dada.  Named ‘Mrs. Banerjee’, this advertisement, which went live today, is an affirmation for the coaches we all knew as kids and while growing up, including their efforts which had an enormous effect on our lives and the work they played in tuning us into responsible people. In the wake of a lockdown which put their compensation and occupations at genuine danger, this notification makes us review correctly what we owe them. It even incorporates the potential gains of getting access to a distant learning model through Classplus and the stage’s ability to make another future for all the educators who need to start their web teaching. 

Follow this link to the video: https://bit.ly/3neXhlT

“We’re thrilled to introduce cricketing legend Sourav Ganguly as the official brand ambassador for Classplus. During his time as captain of India’s cricket team, Sourav proved himself to epitomise everything Classplus stands for – empathy, integrity, taking unexplored paths and building for the future. He’s carried these traits with him ever since, and we couldn’t be happier to have him on board,” said the Co-Founder, Classplus, Mukul Rustagi, when talking regarding the launch of their mission. “This ad reminds us of the role tutors and coaches have played in our lives. With Sourav’s association, we look forward to facilitating the shift towards online coaching, and empowering educators to mould many more leaders of tomorrow.”

Conceptualized by the inventive agency Option Design under the production of Opus Communication, ‘Mrs. Banerjee’ is made by acclaimed movie producer Aniruddha Roy Chowdhury. An industry veteran of both Hindi and Bengali film, Aniruddha is well known as the chief of 2016 Hindi spine chiller ‘Pink’, which gained commercial as well as critical acclaim and went on to win the National Film Award for Best Film on Other Social Issues.

On this esteemed affiliation, Sourav Ganguly said, “I am excited to launch this campaign alongside Classplus. During my time as a leader, one of the most important lessons I learned was the importance of backing my own team. Supporting players when they need it the most is critical to their future success. Classplus recognises that India’s tutors are vital to the nation’s academic success. As a category leader itself, it is applying these same lessons and providing educators with the support they need to transfer to a digital model. That’s what this ad showcases, and I can’t think of a better message to send out.”  

Classplus integrates all teachers and training institutes through a mobile application helping them to construct their internet identity, sending study material, taking live classes, and increasing the pupil base. What’s more, teachers can also sell the study material content leading to them acquiring an extra way of income.

During these times when offline ventures have pressed pause, teachers are in dire need of an integrated platform instead of them using various other tools to manage communication, sharing study material and to stream live classes. This is exactly where Classplus comes into the picture. They have created a digital identification for themselves to help 50,000 teachers and more, becoming the favourite and preferred application by all the educators in our nation.   

A little about Classplus:

Classplus, is a one of its kind mobile Operating System which enables training institutes to go online with their brick-and-mortar setup. Every year in India, almost 70M+ students go for offline training institutes to learn better, grasping a major of that market. Classplus aims to streamline this massive and fragmented market by helping tutors run all their communication, payments, assessments and online learning programmes on a full-stack mobile solution that doubles up as their online content repository. Classplus was launched in 2018 by Mukul Rustagi and Bhaswat Agarwal. With 50,000+ educators and 7M+ students across 200+ Indian cities using Classplus, they have become the category leaders in India.

Whether it is a matter of chronic diseases or accidents, efforts are being made to provide best treatments to the victim through the government arrangements in the few minutes through includes integrated referral transport system operated by Ziqitza Healthcare Ltd., which is currently operating Ambulance, Janani Express, Mobile Medical Unit and Call centre in MP. Company has completed four successful years and emergency services have been provided to 1,75,75,910 people of the state.

606 ambulances deployed across the state, helped 3 million people

In the event of any accident or emergency, every common to the special person recall

108 ambulance at the very first moment. This emergency service of Ziqitza Healthcare is available 24×7. To operate this free of charge service in every nook and corner of the state, 606 ambulances are deployed in which 51 are Advanced Life Support ambulances while remaining ambulances are operating with a basic life support system. With the help of both type of ambulance, 30,66,331 people have benefited till date.

748 Janani Express Ambulances serves 5 million pregnant women

Apart from helping accidental and ill person, the Janani Express is also operating in the state. This special vehicle is a boon for newborns and pregnant women. It is not only providing a facility to take pregnant women to the hospital but also offering home drop facility to them. 790 Janani Express (Ambulance) is operating to take and drop newborns, pregnant and lying women and to provide all health-related facilities to them. Through these ambulances, 50,53,070 women and children received help and treatments.

Helpline 104 is 15 seat setup that provides advice to Medical Queries

Ziqitza Limited is offering unique services by operating helpline 104. This helpline provides all types of information and solutions. In all the cities across the state, you can get help related to health department through this helpline sitting at home. If you want any information for the treatment of your disease or wants to know the address of a hospital or doctor, this helpline provides you with complete information. This is not only offering advice facility for treatment but also providing facility to make complaints. Any complaint related to any government hospital in the state can be made here and solutions are also being made through this helpline. This 15-seater call centre is providing continuous services to the people of the state from 8.00 AM to 8.00 PM. This centre has provided help to 3,25,816 people till date.

150 Mobile Medical Unit going to remote areas where there are no medical facilities

There are so many areas in the state which are not having sufficient hospital and staff facilities. Due to the excess numbers of the patients, the existing facilities are becoming incomplete. To overcome this shortcoming, Mobile Medical Units are being operated by the Ziqitza Healthcare Ltd. This is a mobile hospital in which doctors, ANM workers, pilots and Lab Assistants go to the remote areas and providing treatments. Camps are organized at such places and after making the diagnosis, checkups reports and free medicines are also provided to the needy people of these areas. If necessary, patients are referring to big government hospitals so as to provide further treatments to them. There are 150 mobile medical units are operating in the entire state and till date, 91,29,693 patients are treated through these units.

“In the case of accidents, the state stood at second place in the country. Thousands of calls are received daily and an ambulance is requiring at hundreds of places, but we are ready at every moment to offer help at every city and every village. We are pleased that we have completed four years of services for you. Call centre of the Ziqitza is the only integrated call centre of the country, where all facilities are available. We are also committed to continuing these services with best of our abilities.” – Jitendra Sharma, Project Head, Ziqitza Healthcare Ltd.

About Ziqitza Healthcare Limited

Ziqitza limited had been set up with a vision to assist in saving human lives by providing a leading network of fully equipped Advanced and Basic Life Support Ambulances across the developing world. Ziqitza Rajasthan also has played a key role in serving people in medical emergencies and pregnant women transfer through a network of well-equipped ambulances. Ziqitza limited has currently more than 10,000 people working tirelessly, day and night, to serve people in India. Ziqitza Healthcare Ltd is currently operating more than 3300 ambulances across 16 states and has served more than 30 million people till date.

Mumbai: The Reserve Bank of India Governor Shashikant Das on Sunday confirmed that the Real Time Gross Settlement System (RTGS) will be operational from Monday, December 14, 12:30 am. With this move, India becomes one of the few countries in the world to operate its payment system 24*7*365.

“RTGS facility becomes operational 24X7 from 12.30 am tonight. Congratulations to the teams from RBI, IFTAS and the service partners who made this possible,” Das said in a tweet on Sunday.

RTGS, which is meant for high-value instant fund transfers, was currently available between 7.00 am to 6.00 pm on all working days of the week except the second and fourth Saturdays.

RTGS began its operations on March 26, 2004, with a soft launch involving only four banks and it presently handles about 6.35 lakh transactions per day amounting to the tune of Rs 4.17 lakh crore across more than 230 participant banks. This is a safe and secure system for funds transfer, with no upper amount ceiling though the minimum amount to be transmitted through RTGS is Rs 2,00,000. Since the fund settlement takes place in the books of RBI, the payments are final and irrevocable once made. The funds are transferred immediately after the transaction is processed. However, on the other hand, payments made through NEFT usually take a couple of hours and have an upper cap of Rs 2,00,000. 

In December 2019, RBI had made the National Electronic Funds Transfer (NEFT) service available 24X7. “Making available NEFT 24×7 is part of RBI’s vision of empowering every Indian with access to a bouquet of e-payment options,” the official handle to India’s central bank had tweeted. In October 2020, RBI had announced that RTGS will be available 24*7 from December 2020 onwards.

RBI earlier decided not to levy charges on transactions through NEFT and RTGS to promote digital transactions in the country. Making RTGS 24*7 will make the payment ecosystem in India more efficient. 

To block unnecessary ambient noise, in-ear monitors (IEMs) offer a discrete listening experience as opposed to traditional earbuds. Since they slide deeper into the ear canals, wearing them for an extended period could lead to significant discomfort. Fortunately, IEM manufacturers in recent years have developed ear tips using different materials. They are available in single, double and triple flange shapes, and sized as small, medium and large. However, a proper ear tip material can largely determine a pair’s comfort while creating a barrier from the external surroundings.

Types of materials used for ear tips

1.    Rubber

To drown the exterior noise, rubber ear tips have hard surfaces. They are uncomfortable and manufacturers hardly used them anymore. Not only can they cause allergic reactions through contact, but are also quite difficult to maintain.

2.    Silicone

Silicone ear tips are widely used today, as they are soft, easy to maintain, long-lasting and cause no skin irritation. However, they do not completely prevent noise from seeping in. They are best for jogging or walking when the user still needs to be aware of the surroundings.

One of the recent in-ear monitors by PLAY – PLAYGO T20 true wireless earbuds feature high-quality silicone ear tips. They also come with Active Environmental Noise Reduction, allowing the user to enjoy a seamless listening experience. These IEMs’ ear tips also feature single flange silicone tips. While some prefer double or triple flange silicone ear tips for better isolation, the single flange tips of PLAY’s IEMs are softer and highly comfortable for any situation.

3.    Foam

In a foam ear tip, a thin rubber/plastic tube lets audio pass through and is covered by a foam material. This material slips gently, sealing the ears according to the shape of the user’s ear canals. They are one of the most commonly used ear tips, Comply™ Foam Ear Tips being the most popular manufacturer in the world.

On the other side of the spectrum, foam ear tips are infamous for reducing the trebles and increasing the bass in audio. Popularly known as the ‘funnelling effect’, it causes the sound to muffle. However, this can be avoided by pushing the ear tips towards the back and rolling only the front end before inserting them into the ear canals.

Another drawback about this material is that it is not considered to be long lasting, as earwax and dirt accumulate over time. Cleaning foam ear tips damages the surface. Hence, replacing it will be the only option.

4.     Plastic half in-ear buds

This type of earbud is a great alternative for those who don’t prefer tight in-ear monitors when on the move. Usually made of plastic, these have the benefit of letting the user be aware of the surroundings. However, not all half in-ear headphones deliver a high-quality output and nor do they fit every user’s ears.

PLAY’s latest true wireless earbuds – PLAYGO T44 feature the half in-ear design with a universal snug fit and are assembled with high-quality plastic material for added comfort.  These unique earbuds offer significant noise reduction and echo cancellation complementing the on-the-go lifestyle.

The appropriate way to wear silicone ear tips 

To enjoy a snug fit, the in-ear monitors with silicone ear tips should be slightly moistened before putting them inside the ear canals. When the IEMs seal the canals, ear wax builds up. Ideally, they should be taken out for 10 to 15 minutes after 2 to 3 hours of use. It is also important to remove the ear tips gently to avoid suction.

When using IEMs, it is essential to keep the volume in check. It should not exceed 85 dB. A high volume (above 125 dB) could lead to ear pain and permanent hearing loss.

The best ear tips

As far as comfort, sound isolation, durability and ease of maintenance are concerned, silicone ear tips effortlessly cover all in a single package and are certainly viable for day-to-day use.